CHICAGO, Sept. 8 /PRNewswire/ -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) announced today that Raleigh, N.C. native Krystal Harlow has been named the winner of Playboy's first-ever Miss Social contest. This unique four-week competition asked participants to creatively promote themselves online in an effort to increase their social graph and secure votes. Harlow, a fashion merchandising student and aspiring model, used social networking sites, including Facebook, Twitter, and FourSquare, to garner support throughout the contest, and also hosted a variety of local events, which were promoted through social media. Her efforts translated into the greatest number of votes, earning her the title of Miss Social and the opportunity to pose for Playboy.

As part of her prize, Harlow was awarded a three-day all-expenses-paid trip to Los Angeles for herself and a guest. While in L.A., Playboy's Miss Social will enjoy a tour of the Playboy Mansion; a photo shoot with a Playboy photographer, which may be nude or non-nude depending on her preference; an appearance on the new Playboy TV show Playboy's Beach House; and a live interview with Playboy Radio on SIRIUS. She also will be featured on Playboy.com and Playboy's new safe-for-work site TheSmokingJacket.com.

The competition began with more than 2,000 applicants, from which 16 finalists were selected through fan voting. The top beauties employed a number of tactics to win over voters, including self promotion on Facebook, Twitter, and FourSquare; enlisting the help of Playboy Playmates to influence voters online; hosting voting parties; and spreading the contest via interviews in local newspapers and radio stations. On average, each of the participants drove more than 1,000 impressions and increased their own social networks by more than 300% (as defined by Facebook friends), all without direct support from Playboy. In addition, Miss Social's Facebook audience tripled over the course of the competition.

For more information on Playboy's first-ever Miss Social, and to learn more about the next Miss Social contest, please visit www.playboymisssocial.com.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

SOURCE Playboy Enterprises, Inc.