Playtech and Alea have announced a new partnership, dedicated to providing operators with the best Live Casino content and players with a premium gameplay experience.
The new partnership will allow Alea to expand its Live Casino portfolio with premium Playtech content, as well as delivering access to Playtech's industry-leading player engagement tools. With Playtech's Engagement Centre, operators can build tailored and personalised journeys to communicate with players as effectively as possible, through tools such as in-game messaging and push notification.
Alea's co-founder Alexandre Tomic said, 'Playtech Live Casino are a real pillar of the online casino industry and will make a valuable addition to our portfolio. We are delighted to be able to offer their Live games to our players.'
Kevin Kilminster, Head of Innovation for Live Casino at Playtech, said, 'We are very pleased to be working with Alea and to be bringing our range of Live Casino games to such a wide audience. Live Casino is about more than just the games themselves - it's about creating a truly immersive experience, and that's what we want to deliver for SlotsMillion players. The last 12 months has been our busiest ever in terms of new game releases, and we're confident that SlotsMillion players will enjoy experiencing some of our most innovative, engaging content yet.'
ALEA was founded back in 2012 with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casino to the next level. SlotsMillion is their flagship B2C brand.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry's most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.