PRESS RELEASE

Milan, 20 November 2013 - Successfully concluded the transaction for the sale of Poltrona Frau

S.p.A shares for an amount equal to 4,8% of the capital reserved to "qualified" investors in Italy
and international foreign institutional investors with a demand widely higher than the offer.
The sale involved Moschini S.r.l. (2%), Mubadala (1.96%), Charme Investments (0,7%) and Luca
Cordero di Montezemolo.
The sale transaction of 6.726.926 Poltrona Frau S.p.A. shares equal to 4,8% of the capital was successfully completed through a private placement. The placement, managed by Equita SIM SpA and Intermonte S.p.A., through a procedure Accelerated Book Building (ABB), has been exclusively dedicated to "qualified" investors in Italy and to international institutional investors. Requests received were approximately 2 times the offer, and were largely represented by foreign investors of great quality.
In accordance with the maintenance of an absolute majority of the share capital of Poltrona Frau
S.p.A. (with a stake of 51%), Charme Investments has encouraged and supported the placement
in order to increase the Poltrona Frau S.p.A. free float. The operation aimed to facilitate
"qualified" institutional investors, interested in the new growth path of Poltrona Frau Group, to
enter as shareholders as well as the consolidation of the positions of some of the investors
already present in the share capital.
"In accordance to keep the absolute majority of Poltrona Frau S.p.A, we have relished the solicitation by the market to increase the free float and thus the liquidity of the stock" says, form New York where he is attending the launch of the new Poltrona Frau flagship store in Soho Matteo Cordero di Montezemolo, CEO of Charme and Vice President of Poltrona Frau Group "We involved the most important shareholders of Poltrona Frau S.p.A. close to us, and each of these investors has done his part in the operation. Charme favored the placement operation to support the entry of major institutional and credible investors in our shareholder base, to share with them the results the management of the Group is taking".
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This announcement is not intended as investment advice and under no circumstances is it to be used or considered as an offer to sell, or a solicitation of an offer to buy, any security and it is reserved exclusively

to "qualified" Investors. Any other investor who is not a qualified investor doesn't have to take in

consideration this announcement or rely on this . Any kind of investment related to this announcement is

only addressed to "qualified " investors.

This communication is not for distribution, directly or indirectly, in or into the United States, Canada,

Japan, Australia or South Africa or in any other jurisdiction in which offers or sales would be prohibited

by applicable law.

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Poltrona Frau Group

Investor Relations

and Media Relations

Francesca Cocco
+39 0362372379/281
fcocco@poltronafrau.it

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