Polygiene OdorCrunchTM Stays Fresh, a technology based on natural materials which extends the life of clothing and other gear, promises to be one of the highlights at this week's Performance Days Digital Fair, taking place on Wednesday 1 December and Thursday 2 December.
Three fabrics treated with Polygiene OdorCrunchTM have received the prestigious `100%
Jury member
"The fabrics carry our 100%
Polygiene OdorCrunchTM, which consists of silica, the main ingredient in sand, helps keep an apparel item or accessory product fresh, reducing the need to put it through the laundry and therefore making it last longer - significantly lowering its impact on the environment.
The technology works by removing any body odors along with environmental odors such as cooking fumes or smoke, by encapsulating the odor molecules and cracking them, removing the offensive odor for the lifetime of the product.
Polygiene OdorCrunchTM therefore gives extra functionality for the wearer as well as helping boost the sustainability of the clothing or gear.
The technology, which is bluesign® and Oeko-Tex® Eco Passport certified, is being adopted by a growing number of brands, with Danish label Mos Mosh applying it to its Marco Crunch jersey shirt, for instance.
Danish brand Mos Mosh, whose collections can be found in more than 2,000 retail stores, is one of the latest companies to adopt this technology. It began a collaboration with
The three fabrics treated with Polygiene OdorCrunchTM which have a `100%
In addition,
The talk will take place on Thursday 2 December at 11.40-12.10 CET and can be joined via Live Stream on Loop - the Performance Days digital platform.
Press contact
Ulrika Björk, CEO, ubj@polygiene.com, +46 (0)70-921 12 75
Kristina Kruhsberg, press officer, kristina@polygiene.com, +46 (0)70-816 21 96
About
As the world leader in stays fresh technologies, we want to change the way we view products - from fast consumables to durables. We treat clothes, accessories, home products, and textiles to help people stay fresh, wash less and let clothes and products live longer. Over 300 global premium brands have chosen to use the Polygiene brand with their products. With the wholly owned subsidiary
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