Pop Culture Group Co. Ltd. announced that the company has upgraded its organizational structure and determined its growth strategies, which center on three core business groups: POPIDEA, POPSPORTS, and POPLIVE. As a result of the organizational structure upgrade, the company now has businesses in Northeast, North, Central, East, and South China, which are expected to establish an efficient operating system and abundant resource reserves. POPIDEA--Digital Intelligence Communication Business Group: POPIDEA includes a strategic consulting division, a creative design division, an offline activities division, and an online launch division. In the future, the business group will be strategy-oriented to provide customers with a variety of one-stop services, namely: Strategic Consulting Service: Through cooperation with many domestic strategic consulting institutions, the Company expects to provide enterprises with professional strategic consulting services, in areas such as targeted market analysis, branding, marketing, sales strategizing and other related services; Creative Visual Presentations and Design Service: By integrating domestic and foreign individual studios having unique artistic styles, the Company expects to act as a strategic partner, a corporate advisor or a service provider, to offer more creative visual presentations and designs; Public Relations Service: The Company plans to organize offline public relations activities by adopting relevant strategies and allocating valued resources, such as stage lighting and sound teams, actors, presenters, partners' IP or other collaborators; Internet Integrated Marketing Service: The Company expects to use big data tools and various means of communication to amplify the effect of integrated marketing, and, in particular, the Company intends to widely deliver more commercials on the Internet. POPSPORTS ?Pop Sports Business Group: The POPSPORTS business is dedicated to the creation of an infrastructure and measurable standards for street dance sports. Through this business group, the Company strives to create a system for cultivating Olympic street dance talents through the establishment of the street dance chain SaaS system, the standardization of street dance teachers, the development of a China Battle Championships ("CBC") global professional league, and the development of a national street dance team training base. POPLIVE ?Pop Live Business Group: POPLIVE includes a business branding division, an entertainment and performing arts division, a copyright division, and a Chinese cultural e-commerce division. POPLIVE is designed to improve the Company's brand awareness. It focuses on the strategic cooperation of multiple music labels and other businesses to create CPOP labels, so as to gather China's top trending artistic resources, and generate artist-related copyrighted content through artistic media, such as video and music. The copyright division can generate more valuable trending content through cross-border cooperation or authorization and monetize copyrighted contents through e-commerce channels.