By Kimberley Kao
Chinese toy maker Pop Mart posted sharply higher annual profit as revenue surged due to strong sales growth and said it will continue its overseas expansion.
The Beijing-based company said Wednesday that its net profit nearly tripled to 3.125 billion yuan last year, equivalent to $430.6 million. Total revenue more than doubled to 13.04 billion yuan.
Sales from Hong Kong, Macau, Taiwan and overseas markets rose nearly fivefold, accounting for 38.9% of its total revenue. Sales across all channels in China rose 52%.
The company said it will continue to expand its global business footprint, focusing on the North American, Southeast Asian and European markets.
The toy maker's sales from Douyin, the Chinese version of TikTok, doubled from the previous year, supported by robust online sales growth. Douyin has become a popular online-shopping platform in China, thanks to its livestreaming channel.
Pop Mart is also known for its popular intellectual property. In 2025, the company hopes to boost users' brand loyalty to its products and maintain competitiveness.
Write to Kimberley Kao at kimberley.kao@wsj.com
(END) Dow Jones Newswires
03-26-25 0103ET