Positivo Informatica : Notice to the Market - New Corporate Name
April 10, 2017 at 07:50 am EDT
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Curitiba, April 10, 2017 - Positivo Informática S.A. ('Company') hereby announces it is taking measures to change its corporate name to POSITIVO TECNOLOGIA S.A.
With a more broad and up-to-date concept, the new corporate name will reflect the diversification of the Company's business, which currently has a diverse portfolio of brands, intended audiences, business segments and regions in which it operates. The main achievements since the implementation of this strategy include:
Record mobile phone sales, which increased by 149% in terms of revenue in 2016 and represented around one third of the Company's revenue in the period;
The introduction of Quantum, a new brand of smartphones with the best price/specification ratio in the Brazilian market;
Licensing of VAIO, a premium notebook brand that combines performance and exclusive designs for the most demanding consumers in Brazil, Argentina, Uruguay and Chile;
International expansion with new large-scale educational projects in Africa and consolidated operations in Latin America, under the Positivo BGH brand; and
The acquisition of 50% of the capital stock of Hi Technologies, a startup making its final preparations for the launch of disruptive products in the medical technology area in 2017.
The Company seeks to increasingly focus on technological innovation in order to constantly oer state-of-the-art products and services that improve its customers' quality of life, in Brazil and abroad.
In order to formalize the change, on this date, the Board of Directors called an extraordinary shareholders' meeting to be held on April 28, 2017 to change the Company's corporate name to POSITIVO TECNOLOGIA S.A. and, consequently, amend its Bylaws.
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Positivo Informática SA published this content on 10 April 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 10 April 2017 11:50:05 UTC.
Original documenthttp://www.mzweb.com.br/positivo/web/conteudo_en.asp?idioma=1&tipo=3764&conta=44&id=243163
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Positivo Tecnologia SA, formerly Positivo Informatica SA is a Brazil-based technology company, specializing in the development and manufacture of hardware-based technology. The Company is mainly engaged in the industrialization, trading and development of projects in the Information Technology (IT) area; industrialization, sale and lease of software and hardware; as well as sale of IT equipment, such as all-in-one computers, notebooks, netbooks and tablets, educational software systems and a range of Internet Things (IoT) products. Positivo Tecnologia is also active in the mobile phone market, offering smartphones and feature phones. The Company operates through three main segments, Retail, Government and Corporate. Positivo Tecnologia SA has several subsidiaries, including Positivo Argentina SRL, Crounal SA and Positivo Distribuicao e Comercio Ltda.