PPHE Hotel : Interim Results 2021 Presentation

1 SEPTEMBER 2021

INTERIM RESULTS

FOR SIX MONTHS

ENDED 30 JUNE 2021

PPHE HOTEL GROUP

INTERIM RESULTS 1 SEP TEMBER 2 021

IMPORTANT NOTICE

By attending the meeting where this presentation is made, or by reading this document, you agree to be bound by the limitations set out below.

This presentation does not constitute an offer or invitation for the sale or purchase of any securities of PPHE Hotel Group Limited (PPHE) or any of the businesses or assets described in it. The information in this presentation, which does not purport to be comprehensive, has been provided by PPHE and has not been independently verified. While this information has been prepared in good faith, no representation or warranty, express or implied, is or will be made and, save in the case of fraud, no responsibility or liability is or will be accepted by PPHE and any of its subsidiaries (PPHE Hotel Group) or by any of their respective directors, officers, employees, agents or advisers in relation to the accuracy or completeness of this presentation or any other written or oral information made available to any interested party or its advisers and any such liability is expressly disclaimed. No information set out or referred to in this presentation shall form the basis of any contract.

This presentation has been delivered to interested parties for information only. The recipient agrees to keep confidential any written or oral information contained herein or otherwise made available in connection with the Group. This presentation must not be copied, reproduced, distributed or passed to others at any time. The recipient has further agreed to return all documents and other material held by it relating to the Group referred to in the presentation upon request. PPHE gives no undertaking to provide the recipient with access to any additional information or to update this presentation or to deliver an updated presentation in the future or to update any additional information, or

to correct any inaccuracies in it which may become apparent, and it reserves the right, without giving reasons, at any time and in any respect, to terminate negotiations with any prospective purchaser.

This presentation is being distributed on the basis that each person in the UK to whom it is issued is reasonably believed to be such a person as is described in Article 19 (Investment professionals), Article 48 (Certified high net worth individuals), Article 49 (High net worth companies, unincorporated associations etc.), Article 50 (Certified sophisticated investors), or Article 50A (Self-certified sophisticated investors) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, or is a person to whom this presentation may otherwise lawfully be distributed. Persons who do not fall within such descriptions may not act or rely upon the information contained in it.

The contents of this document have not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this document for the purposes of engaging in any investment activity may expose you to a significant risk of losing all of the property or other assets invested or of incurring additional liability. Any person who is in doubt should consult an authorised person specialising in advising on investments of this nature.

Any recipient of this presentation in jurisdictions outside the UK should inform themselves about and observe any applicable legal requirements. This presentation does not constitute an offer to sell or an invitation to purchase securities in PPHE in any jurisdiction. In particular, this presentation should not be distributed, directly or indirectly, by any means (including electronic transfer) in or into Canada,

Australia, Japan, the United States or the Republic of South Africa or to any citizens, nationals or residents thereof, or to any corporation, partnership or other entity created or organized under the laws of those jurisdictions or to any "US Person" as defined

in Regulation S under the US Securities Act of 1933 (as amended). Any such distribution could result in a violation of relevant securities laws of such jurisdictions.

This presentation should not be considered as the giving of investment advice or any recommendation by PPHE or any other member of the Group or by any of their respective officers, directors, employees, agents or advisers. Each person to whom this presentation is made available must make his or its own independent assessment of PPHE and the Group after making such investigation and taking such advice as he or it may consider necessary or appropriate. In particular, this presentation does not replace a review of any financial or other information published by PPHE via a Regulatory Information Service and ongoing reports. Any opinions, forecasts or estimates in this presentation constitute a judgment as at the date of this presentation. There can be no assurance that future results or events will be consistent with any such opinions, forecasts or estimates.

Matters discussed in this document may constitute forward-looking statements. Forward-looking statements are generally identifiable by the use of the words "may","will", "should", "plan", "expect", "anticipate", "estimate","believe", "intend", "project", "goal" or "target" or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements reflect the current views of PPHE with respect to future events and financial performance and may include statements

concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts.

Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that could cause PPHE's or its industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements.

All enquiries relating to this presentation should be directed to Robert Henke, Executive Vice President Commercial Affairs, PPHE Hotel Group Limited at [e-mail].

1

PRESENTATION TEAM

Boris Ivesha

President &

Chief Executive Officer

Skills and experience:

• President of the Group since 1991
• Brought Park Plaza® Hotels & Resorts brand to the Group in 1994 in collaboration with the Red Sea Group
• Major influencer in the expansion of the Group's portfolio
• Established the Yamit Hotel, Israel in 1984 and served as its President
• Director of the Carlton Hotel in Israel (1979-1984)
• General Manager of the Royal Horseguards Hotel in London (1972-1979)
• Arena Hospitality Group Supervisory Board Chairman
• Appointed to the Board on 14 June 2007

Daniel Kos

Chief Financial Officer

& Executive Director

Skills and experience:

• Chief Financial Officer since January 2018
• Previously Vice President Corporate Finance of the Group, which he joined in 2011
• Held, prior to joining the Group, various senior leadership positions within auditing and finance, including at Mazars LLP
• Certified Public Accountant (Register Accountant)
• Appointed to the Board on 27 February 2018

PPHE HOTEL GROUP

INTERIM RESULTS 1 SEP TEMBER 2 021

Greg Hegarty

Deputy Chief Executive Officer & Chief Operating Officer

Skills and experience:

• Deputy Chief Executive Officer since January 2020
• 13 years with the Group including hotel manager and regional manager roles
• Works alongside the President & Chief Executive Officer to drive near-term growth, set the corporate vision and long-term strategy for the Group
• COO since 2018, previously EVP UK and Chief Commercial Officer
• Responsible for the Group's Operations, People & Culture and Commercial Strategies
• Master's Degree in Business Administration

Robert Henke

Executive Vice President

Commercial Affairs

Skills and experience:

• Executive Vice President Commercial Affairs since November 2018
• Joined the Group in 2001 and developed and led the Group's central marketing, branding and ecommerce organisation
• Responsible for the Group's commercial activities including communications, brand development, sales, marketing and revenue
• Bachelor's Degree in Hotel Management Business Administration from Hotelschool The Hague

CONTENTS

3

H 1 H I G H L I G H T S

4

C U R R E N T T R A D I N G

5

C A S H P O S I T I O N

A N D B A L A N C E S H E E T

7

P I P E L I N E

10

S U P P L E M E N T A L

I N F O R M A T I O N

2

PPHE HOTEL GROUP

INTERIM RESULTS 1 SEP TEMBER 2 021

CONTINUED DECISIVE ACTIONS AMID THE PANDEMIC

Continued focus on cost

management during subdued H1

Recognised as one of 'Top-6 Best Places To Work' by The Caterer, nominated for 'Best Employer'

Secured quarantine hotel contracts to provide for base line occupancy in the UK

Raised £125.8 million of

cash through joint venture,

supporting liquidity and growth

Secured exclusive agreement to host players and support teams of The Championships 2021 (Wimbledon)

Strong cash position, with

£177.9 million cash available and further access to £60 million of undrawn facilities

IMPROVING DEMAND IN Q2, LED BY THE RECOVERY IN THE UK AND CROATIA

		H1 Reported in GBP (£)
	Six months ended 30	Six months ended 30
	June 2021	June 2020	Change
Total revenue	£25.8 million	£61.9 million	(58.4)%
EBITDA	£(14.0) million	£(3.3) million	(322.5)%
Reported PBT	£(50.3) million	£(40.7) million	(23.8)%
Normalised PBT	£(48.9) million	£(44.6) million	(9.7)%
Occupancy	12.8%	34.7%	(2,190)bps
Average room rate	£95.2	£112.0	(15.0)%
RevPAR	£12.2	£38.9	(68.6)%

		Q2 Reported in GBP (£)
	Three months ended	Three months ended
	30 June 2021	30 June 2020	Change
Total revenue	£20.4 million	£10.4 million	95.8%
EBITDA	£(3.9) million	£(6.8) million	42.4%
Occupancy	17.5%	10.7%	680bps
Average room rate	£102.6	£94.6	8.4%
RevPAR	£18.0	£10.1	78.6%

3

CURRENT TRADING AND TRENDS

Domestic leisure is the

dominant segment

in city centres

Croatia summer revenue (July/August)

at 90% of same period 2019

PPHE HOTEL GROUP

INTERIM RESULTS 1 SEP TEMBER 2 021

Meeting and events enquiries		Corporate demand for September
in the UK at highest level since		still subdued, albeit this segment
start of pandemic		usually has a short lead time

Currently out-performing competitor		Challenging conditions
sets in nearly all UK hotels		in the labour market

4