"His proven experience in the luxury sector, with a specific focus on retail, will help Prada to increase its growth potential in all geographies," the group said in a statement.

The move comes days after the appointment of former Luxottica chief Andrea Guerra as new chief executive officer of the Prada group, to ease a transition at the helm to the next generation of the founding family.

D'Attis last role was president for Christian Dior Americas.

(Writing by Claudia Cristoferi, editing by Alvise Armellini)