Prada S p A : Miu Miu Spring/Summer 2020 show space “Un-palace”

press release

Miu Miu Spring/Summer 2020

Show Space Description

Un-palace

For the Spring Summer 2020 Miu Miu Show in the Palais d'Iena in Paris, AMO alters the rigor of August Perret's Salle Hypostyle, inserting an off-centered installation of unbalanced monumentality. Using two of the three naves of the hall, the set subverts the original spatial organization of the Salle.

Two specular tribunes define a new hierarchy in the Palais, leaving a portion of the room open, while the other part is a compact linear set organized around an inlayed new floor.

The different elements of the set are all constructed in one industrial material: OSB wood, generating a gentle friction with the original materiality of the Palais. The sophisticated simplicity of the mono-material is enhanced by the use of architectural bas relief, defining every surface of the scene as a counterpart of Perret's original concrete motifs.

A new curved wooden stair, inserted in the original grand staircase that visually concludes the Salle Hypostyle, becomes the focal point through its skewed direction and imbalance, elegantly converting the original symmetry of the room.

Based on this linear arrangement, the show unfolds around the re-cladded colonnade that becomes a central element outlining the model path, establishing a new relationship between the space and the fashion on display.

The OSB wood used for the set-up of the show will find new life after the event thanks to an association offering a service of collection, recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students of the cultural sector.

AMO