Pricer : Presentation av Pricers delårsrapport januari – mars 2025

Q1 2025 presentation

Magnus Larsson, President and CEO Claes Wenthzel, Acting CFO

Pricer in brief

Vision

The preferred partner for in-store communication and digitalization.

2

40 Million	70+	350+ Million
Labels installed 2024	Countries	Labels Deployed

5,000+	200	70+
Stores on Plaza	Employees	Countries

36+ Million	28,000+	11
Labels on Plaza	Stores	Office Locations

Pricer transformation strategy

Phase 1

New Go-to-Market strategy to achieve growth

2022

New CEO

Renewed

Management

Team

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Phase 2	Phase 3	Phase 4	Highest EBIT,
Secured financing to	Transformation strategy	Operational excellence	net profit &
order Intake
allow fast growth	to enable profitable	and higher growth	ever
growth

2023		2024		2025
Share issue	New financial targets:	Corporate	Redemption of
257 MSEK	EBIT >8% and annual	bond issue	Ture loan 250
		sales growth in line with	of 300 MSEK	MSEK and new
		market or ≥15%		credit facility of
		Cost cutting		150 MSEK
	program of 50
		MSEK

Q1 2025

Market development and Q1 events

• The global ESL market is expected to grow 15% annually until 2030 but global market growth 2024 was likely below 5%
• North America showed good growth while Europe fell behind and it's likely that Pricer increased its market share on the European market
• Increased macro economic uncertainty among customers slow down investments affecting order intake and net sales in Q1
• Current uncertainties might cause investment delays in 2025 but have not changed customer intentions to invest in store digitalization
• The Retail Technology Show in London, early April, was a success and it's likely that the first large UK grocery retail chains will decide on ESL investments towards the end of this year or beginning of the next
• In March, the British retail chain Company Shop implemented Pricer's digital store solution across all its stores

5

23,3%

Gross margin

2,4%

EBIT margin

Pricer Avenue

• Shortlisted in 'Retail Technology Show Innovation Awards' and 'Retail Systems In-store Technology of the Year Award'
• Product concept continues to be developed in close cooperation with key customers and industry partners
• Pilots planned to be conducted with a few selected customers in H2 2025

"- Pricer Avenue was the big thing at NRF 2025."

(Global Head of ESL, Tier 1 retailer)

"- It's like giving a voice to the silent shelves."

(Parsers Venture Capital)

Strategic plan 2025

Profitable growth

• Strong focus on the UK market to address the huge growth opportunity on the market
• Efficiency measures in France to improve operations and profitability
• Strategic shift in our go-to-market approach for the Nordic and Baltic regions expected to grow sales and gross margin

Win in chosen markets

• Prioritized markets: North America, UK and southern Europe
• Prioritized segments: hyper & supermarkets, pharmacies and DIY

Empower sales organization

• Solution sales and effective up-sales

Market leading in-store solution portfolio

• Integrated solution; broader portfolio, Pricer Avenue TM, add-on Plaza applications, partnerships and own R&D

7

Sales and gross margin development

Order intake

Order intake		Order intake R12M

				2 841
2 481								2 404
				972			916
707	678		668
		523			498	532
							457
Q1'23	Q2'23	Q3'23	Q4'23	Q1'24	Q2'24	Q3'24	Q4'24	Q1'25

Net Sales

Net sales		Net sales R12M

				2 780
2 373								2 416
			801
	687			670	644
		622			630
				614
571
							528
Q1'23	Q2'23	Q3'23	Q4'23	Q1'24	Q2'24	Q3'24	Q4'24	Q1'25

Gross Profit

Gross profit		Gross profit R12M

								558
				492
381					147		152
			142
					136
				128
							123
	110	112
90
Q1'23	Q2'23	Q3'23	Q4'23	Q1'24	Q2'24	Q3'24	Q4'24	Q1'25

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R12 EBIT & Net profit

EBIT (SEKm)	Net Profit (SEKm)		EBIT margin %

3%					4%	6%	7%	8%
2%	1%	1%	2%
								191	181
							159
							108	132	111
					102
				50		52
17	21	23	15		8

-27	-29	-38	-34
Q1'23	Q2'23	Q3'23	Q4'23	Q1'24	Q2'24	Q3'24	Q4'24	Q1'25

9

Profit & Loss statement

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