For every Pampers® Swaddlers diaper pack sold at Walmart in November and December, Pampers®
Some of that additional care includes protecting a premature baby's skin. Preterm babies' skin can be up to two times thinner than full-term babies, making it extra sensitive to touch and irritants1.
That's why selecting the right diaper is so important for premature babies with heightened sensitivity to skin irritation. A few years ago, as the #1 Canadian Pediatrician Recommended Brand, Pampers partnered with NICU nurses to develop a special diaper designed for babies weighing as little as one pound, the first major diaper brand to do so.
Now, in recognition of World Prematurity Day and November's Prematurity Awareness Month, Pampers®
"We know that having a premature baby can be overwhelming and stressful for many Canadian families. That's why Pampers is partnering with Walmart Canada to bring attention to the impact of prematurity on babies and their families and provide financial assistance to two wonderful charitable organizations that are working to educate, support and advocate for premature babies and their families," said
To help babies and their families when they need it the most, Pampers®
- In partnership with Walmart Canada*, Pampers®
Canada will donate8 cents to the CPBF and Préma-Québec for every Pampers® Swaddlers diaper pack sold at Walmart fromNov. 1 to Dec. 31, 2022 . - This funding will go towards support programs for families of premature babies, including mental health and wellness resources.
- For more information about CPBF's support programs, visit: www.canadianpreemies.org
- For more information about Préma-
Québec's support programs, visit: www.premaquebec.ca
"The experience of premature birth can be traumatizing, scary and filled with unknowns, but Canadian families don't have to go through it alone. The CPBF is dedicated to helping them through peer support programs, resources, and research leading to improved outcomes and experiences for babies and families. Through these generous donations from Pampers®
Those who would like to donate to the CPBF and Préma-
For more information, please visit pampers.ca.
About Pampers®
For more than 50 years, parents have trusted Pampers® to care for their babies. Pampers® is a part of
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About
As a parent-led charity, the
About Préma-
Préma-
References |
1 Visscher MO and Narendran V. "The Ontogeny of Skin." Adv Wound Care 3, no. 4 ( |
SOURCE Pampers
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