Procter & Gamble, Inc. Announces New Swiffer Sweep + Mop Deluxe
Published on 05/01/2025 at 09:39
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According to a recent survey, the average person stores eighteen different cleaning products around the home. As cluttered cleaning closets become increasingly more common, many are searching for a more compact yet effective solution. Enter the Swiffer Sweep + Mop Deluxe offering users a sturdier stick that collapses in half to store almost anywhere, and 2-in-1 dry and wet cleaning capabilities allowing users to elevate their everyday clean while eliminating the need for multiple cleaning products.
The first Swiffer floor cleaning product that features a collapsible stick that retracts to half its size for storage in tight spaces. The Sweep + Mop Deluxe's engineered design was born out of decades of consumer research on cleaning habits, challenges, and preferences. It's Swiffer's first ever floor cleaning product to feature a collapsible stick with improved durability to tackle tough messes.
It even gets into those small spaces--baseboards, behind toilets, under furniture, name it. When paired with the new Heavy Duty Wet Cloths and the Heavy Duty Dry Cloths, it makes everyday dirt and grime a thing of the past. When expand the stick and hear the click, know it's going to give a satisfying clean that just.clicks.
Tapping into decades of research and testing, the new Sweep + Mop Deluxe is designed with a consumer-first focus to enhance the everyday clean. Features include: The first Swiffer floor Clean product that features a collapsible sticks that retracts to half its sizes for storage in tight spaces, collapsing from fifty to twenty-five inches; A 360-degree swivel head for easy maneuverability and flexibility - to clean hard to reach spaces such as baseboards, behind toilets and under furniture; A locking head to help scrub sticky messes; A 50% more durable stick compared to the current Swiffer Sweep + MOP; The new Sweep + Mop Deluxe offers both dry sweeping and wet mopping capabilities, allowing users to tackle multiple kinds of messes with the convenience of a single tool; Newly designed Heavy Duty Wet Cloths include an upgraded scrubbing strip that offers users 75% more scrubbing power compared to the Swiffer Wet Mopping cloths; The Heavy Duty Dry Cloths trap and lock twice the amount of dust and hair compared to a broom. The Swiffer Sweep + Moped Deluxe is currently available at major retailers nationwide in stores and online.
The Swiffer Sweep+ Mop Deluxe Starter Kit includes the collapsible Sweep + Mop Deluxe, Heavy Duty Dry Cloths and Heavy Duty Wet Cloths. The all-new Heavy Duty Wet Cloths are now available as refills.
Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:
- care and hygiene products (38.1%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;
- home care and laundry products (35.1%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);
- beauty products (18.1%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);
- shaving products (7.9%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);
- other (0.7%).