The Procter & Gamble Company (NYSE:PG) today announced new fiber
sourcing goals for the pulp it purchases for its tissue-towel, baby
care, and feminine hygiene brands. These new goals help deliver progress
toward P&G's long-term environmental sustainability vision, which
includes having all products and packaging made from 100% sustainably
sourced renewable or recycled materials. The new fiber sourcing goals,
developed in collaboration with World Wildlife Fund (WWF), will be
published in P&G's 2012 Sustainability Report issued on November 12th.
The goals commit that by 2015:
All of the pulp used in P&G's tissue-towel, baby care, and feminine
hygiene products will be third-party certified under one of the
following five certification programs used in different parts of the
world to promote responsible forestry: Forest Stewardship Council
(FSC), which P&G will continue to preference; Programme for the
Endorsement of Forest Certification Systems (PEFC); Sustainable
Forestry Initiative (SFI); Brazilian National Forestry Certification
Scheme (CERFLOR); Canada's National Standard for Sustainable Forest
At least 40% of the pulp used in P&G's tissue-towel products will be
Forest Stewardship Council (FSC) certified.
"We believe that partnering is essential to deliver our long-term
sustainability vision," said Len Sauers, Vice President of Global
Sustainability at P&G. "World Wildlife Fund is an invaluable partner, as
they have challenged us and collaborated to work through the
complexities of achieving third party-certification for our pulp. We are
very proud of this commitment, and we are confident we have the plans in
place to deliver the goals by 2015."
"While we don't own or manage forests, we recognize the responsibility
and opportunity P&G has to use our pulp procurement decisions to promote
responsible management of the world's forest resources," said Stefano
Zenezini, Vice-President of Product Supply.
In 2006, P&G began requiring certification from all suppliers managing
forests. In 2008, P&G joined WWF's Global Forest & Trade Network
program, which assists companies with sourcing more of their wood and
paper products from responsibly managed forests. As part of this WWF
collaboration, P&G has engaged more closely with suppliers to encourage
FSC certification, and established a baseline from which to set these
"We applaud P&G's commitment to responsible forestry, and its
decision to publicize these robust goals around FSC certification," said
Linda Walker, WWF's GFTN-NA Program Manager. "With increasing pressure
on the world's natural forest to meet the growing global demand for wood
and agricultural products, P&G's actions serve as an example that we
would like to see from many more companies."
These goals also reflect P&G's commitment as a member of the Consumer
Goods Forum, a group of global companies that are committed to ensuring
zero net deforestation by 2020.
Details on this commitment and P&G's overall environmental efforts will
be published in the Company's Sustainability Report on November 12th.
P&G will also provide updates on progress toward the goal in future
annual sustainability reports.
ABOUT PROCTER & GAMBLE
P&G serves approximately 4.6
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
ABOUT WORLD WILDLIFE FUND
WWF is the world's leading
conservation organization, working in 100 countries for nearly half a
century. With the support of almost 5 million members worldwide, WWF is
dedicated to delivering science-based solutions to preserve the
diversity and abundance of life on Earth, halt the degradation of the
environment and combat climate change. Visit www.worldwildlife.org
to learn more. WWF's Global Forest & Trade Network (GFTN) is one of
WWF's key initiatives to transform the global marketplace into a force
for saving the world's valuable and threatened forests. First
established in 1991, the GFTN assists more than 230 companies in 30
countries in evaluating their procurement and implementing appropriate
action plans to ensure responsible sourcing as well as sustainable
supply. Read more about GFTN at www.worldwildlife.org/naftn.
Procter & Gamble
Elizabeth Ratchford, 513-439-0378
Ian Morrison, 202 495-4141