Procter & Gamble announced that LV Vaidyanathan will take over as the chief executive officer for its operations in India from July 1, 2022. Vaidyanathan is an alumnus of IIM Ahmedabad who started his journey with P&G in 1995 as an intern and joined the India Sales team straight from campus in 1996. He has more than 26 years of experience across diverse geographies and cultures like India and ASEAN countries including Singapore, Philippines, Thailand and Vietnam.

He is currently leading the P&G business in Indonesia as CEO where he has been responsible for growth and value creation for the company. Under his leadership, the Indonesian business has transformed to become value accretive for the parent company and has overtaken a formidable competitor in the market by turning around the share gap in the last 4 years. He has also served as the chairman of Indonesia Chapter of US ASEAN Business Council.

LV Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as senior vice president - grooming & Oral Care, P&G Japan & Korea. During his four-year tenure at the helm of P&G India, Madhusudan led the transformation of the business and find its winning formula to consistently deliver sustainable top and bottom-line growth. Madhusudan has been heavily invested in developing young Indian talent and grooming Indian talent for international roles within the company.

Under his leadership, the company launched its 'P&G Suraksha India' program towards COVID relief where it contributed towards vaccine doses, oxygen concentrators, masks, and sanitizers for the protection of frontline workers and underprivileged communities. He has been instrumental in sharpening the company's focus on environmental sustainability and P&G recently became one of the first FMCG companies in the country to achieve 'plastic packaging waste neutrality'.