Gillette is introducing their new online direct-to-consumer service, Gillette On Demand in Canada and has already began receiving orders. This new service available to Canadians nationwide improves the traditional subscription-only option by offering an additional flexible on-demand purchase option. The creation of this new service and its features is fueled by the understanding that accessibility, shopping experience, and value are every bit as important to men as quality and product innovation. Extensive research with Gillette’s own customers and among men broadly uncovered clear opportunities to improve the subscription-only approach: more flexible purchase options, and enhanced value for Gillette’s high quality blades. A 2015 Nielsen Homescan study for example found that 41% of guys who decided to leave traditional shave clubs said they were getting more blades than they needed. That frustration is a thing of the past as Gillette On Demand allows subscribers to choose the quantity and frequency of each delivery. Knowing how important value is to men, the service will include a range of razor options at different price points so men can enjoy the high-quality shave they deserve at a price they’ll be pleasantly surprised by. Making Changes Guided by Guys: People appreciate options in life, and Gillette turned to men themselves to determine just which options matter most when they shop online. The company’s research led directly to the features and benefits of the new Gillette On Demand: Flexibility: Having a choice between buying as-needed or scheduled deliveries gives men the flexibility that many of them have asked for. Ease of Ordering: The new Gillette On Demand service lets guys quickly order and reorder blades on-demand using a new website. It’s that simple. Customization: For subscription orders, customers have the flexibility to fully customize a delivery schedule that meets their unique grooming style. Guys can opt to auto-set a delivery that arrives at any cadence they choose – and it can be changed or canceled at any time. From Gillette’s Factory to Guys’ Bathrooms: Gillette On Demand marks the company’s first direct-to-consumer service in Canada, delivering the company’s quality blades straight from Gillette facilities to men’s doorsteps in about 2-7 business days. But what makes a blade 'the best' varies from guy to guy – that’s why Gillette On Demand makes a wide range of products available at price points men will be pleasantly surprised by.Gillette Fusion5 - 4 cartridges for $18 (for first order including handle) plus free shipping; Gillette MACH3 Turbo – 4 cartridges for $13 (for first order including handle) plus free shipping; Gillette Sensor 3 – 8 disposable razors for $9 plus free shipping.