As a professional photographer, the last thing user want to look is unprofessional. User's have enough to deal with on a shoot like client demands, managing user's time, changing weather conditions without the added stress of worrying if the gear user have with user is up to the job. User want things to go as smoothly and simply as possible. Like getting the right light, at the right time, time after time. That's where the new Profoto B10X and B10X Plus can help. Thanks to them, all user have user do now is focus on getting the perfect shot, because they provide the perfect light. They're both multipurpose. So, whether you're shooting video or still, the B10X and B10X Plus can take it in their stride. Less gear, more shooting! And both are built and designed to world-class standards with the reliability you'd expect of Profoto, so they won't let user down. No over-heating, no misfiring. Just lightning-fast recycling time, a supremely user-friendly interface, and an even more powerful continuous light for video and stills.