PRISA Media has named Luis Baena as its new Chief Marketing Officer. The appointment reinforces PRISA Media's digital transformation strategy, which is structured around seven transversal platforms all focused on maximizing the value of content and audiences.

Carlos Núñez, Executive Chairperson of PRISA Media, said that "the new, more agile and efficient organization, combined with technology and data, allows us to go a step further and develop new innovative solutions in digital and content marketing. The appointment of Luis Baena, a highly qualified professional with extensive experience in strategic transformation projects in a range of different sectors and markets, strengthens our position and ensures that we may continue forging ahead with our ambitious project".

Luis Baena, meanwhile, explained that "the new solutions offered by digital marketing open up a whole new world of opportunities that, for a global media group like PRISA, allow us to offer truly transformative alternatives that tap the full potential of our relationship with subscribers, readers, listeners and advertisers, and maximizes the value of content".

Biography

Luis Baena (Madrid, 1983) graduated in Industrial Engineering from the Escuela Superior de Ingenieros Industriales de Málaga (ETSII-UMA). Prior to joining PRISA Media, Baena was a partner in charge of Retail at the strategic consulting firm Oliver Wyman, where he has developed much of his professional career. Baena has led numerous pioneering digitalization and marketing transformation projects for national and international companies, particularly in the consumer and telecommunications sectors, both in Europe and Latin America.

PRISA Media's new marketing director will be combining his professional career with lecturing on a number of postgraduate programs at the ISBIF Finance School.

Attachments

  • Original document
  • Permalink

Disclaimer

Grupo PRISA - Promotora de Informaciones SA published this content on 21 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 September 2021 14:41:02 UTC.