Guarantee the autonomy of Mobile Vikings, ensuring a smooth transition for the customer

In line with its strategy #inspire2022, this acquisition opens up a complementary market segment to Proximus' current core target group (Scarlet and Proximus), optimizing its multi-brand positioning in the residential market.

As already stated in December, Proximus will preserve the essence of the Mobile Vikings brand identity, which will continue to offer its products and services under the same conditions and name. Customers will keep their current services and benefits while gaining future access to the best mobile network in Belgium and benefit from Proximus' future innovations.

Mobile Vikings will continue to operate as a separate entity within the Proximus Group, maintaining a clear positioning and a strong own identity. The objective is to continue to develop the Mobile Vikings brand and offer in order to create new possibilities for current and future customers.

The transaction amounts to € 130 million. In 2020, Mobile Vikings generated € 50 million revenue (net of interconnect) and an EBITDA of € 15 million.

Mobile Vikings and JIM Mobile brands together have around 335,000 customers.

With this transaction, Proximus expects to achieve synergies at both network and commercial level through convergence. The first synergies are expected to be implemented in the first half of 2022.

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Proximus SA published this content on 01 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 01 June 2021 16:18:01 UTC.