Moscow’s stock exchange has rebranded as MOEX Group. The Exchange will celebrate its 30th birthday in 2022, and hopes to convey its “scale and influence, encapsulating the Group’s many businesses”, MOEX Group said in a press release.

With over 16mn users and upwards of 6,000 financial instruments on offer, MOEX Group offers not only a trading platform, but also a host of other services, which the new brand emphasises.

“We are constantly growing, and have become more than just an exchange,” said chairman of the board Yury Denisov. “We are creating platforms which bring together companies and clients, creating new opportunities for investors, corporations and banks. The fact that millions of private investors have now come to the market encourages companies to put people at the heart of their development strategies and pay more attention to the social effects of their actions,” he added.

Russia is currently witnessing an influx of retail investors as high inflation and living costs coupled with low interest rates at bank deposits encourage alternative methods of saving, as followed by bne IntelliNews. This change in the demographic of the average investor was one of the considerations underscoring MOEX Group’s new brand. “Our main mission is to make financial products accessible to Russian citizens,” said Igor Alutyn, managing director for the development of the Moscow Exchange’s electronic platform.

“Over the last few years, millions of people have opened brokerage accounts on the Moscow Exchange and become investors,” pointed out Irina Lebedeva, MOEX’s managing director of marketing and client experience. “This has changed the financial market. The Moscow Exchange is changing too. And now we’re ready to re-brand. The new brand reflects the company’s global reach, and brings together all of the Group’s different businesses.”

This emphasis on international reach comes as no surprise, with Russia’s markets attracting increasing attention from international investors over the past year. A frantic spate of IPOs at home and abroad testifies to this growing international interest in Russia’s markets, as well as the swelling ranks of retail investors.

This is reflected by the Exchange’s long operating hours – trading on the Equity Market now runs for 17 hours a day. In addition to covering Russia’s 11 time zones, these operating hours allow investors from America, Europe and the Asia-Pacific region to participate in trading.

Referring to the Latin letters on the new MOEX Group logo (MOEX is the Exchange’s ticker), Ms Lebedeva said: "As you can see, our logo is very English language. International investors represent a significant part of our customers – both from Western countries and from the Asia-Pacific region.”

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