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    RTKM   RU0008943394

PUBLIC JOINT STOCK COMPANY ROSTELECOM

(RTKM)
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Public Joint Stock Rostelecom : Rostelecom integrates predictive data science analytics to provide bespoke business solutions for SMEs

10/22/2021 | 09:14am EST
Print version21.10.2021

Moscow, Russia - October 21, 2021 - Rostelecom PJSC (MOEX - RTS: RTKM, RTKMP; OTCQX: ROSYY), Russia's national telecommunications operator, today announces that by using data science, it has created predictive models that have helped increase Rostelecom's SME services sales efficiency by 1.5x.

As part of the process, an individual portrait is created for each user, based on an analysis of a wide range of factors and data from more than 50 open sources, with current user data also aggregated into the process. A large number of business processes are automated to help manage the broad array of data required to build the complex model.

Predictive models are constantly being improved with incoming data refined and feedback analysed, before new products and services are launched. Machine learning is also carried out to ensure market trends are taken into consideration.

Systematic database management helps speed up the development and launch of marketing campaigns and clients can now, as an example, prepare for advertising campaigns in just a few hours. Such rapid decision-making and action proved critical at the onset of the COVID-19 pandemic, when customer retention required quick bespoke solutions.

By using its data platform to forecast requirements, Rostelecom has been able to centralize direct sales processes to abandon disparate communication with users in each regional branch. Today, customers receive personalised e-mails, based on specific policies and individual portraits. This significantly saves resources and allows customers to optimize workload.

Valery Yermakov, Senior Vice President for Corporate and Government Segments:
"We have moved away from manually defining the target audience of our users. We now run predictive models to help formulate product offerings based on all available data. They take into account user based priorities based on existing characteristics. Thanks to this development, Rostelecom has been able to improve sales efficiencies. Our goal is to fully automate processes (75% of processes are currently automated) to deliver improved performance."

Disclaimer

OAO Rostelecom published this content on 22 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 October 2021 13:13:01 UTC.


ę Publicnow 2021
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Financials
Sales 2021 579 B 7 862 M 7 862 M
Net income 2021 36 470 M 495 M 495 M
Net Debt 2021 439 B 5 960 M 5 960 M
P/E ratio 2021 8,24x
Yield 2021 6,65%
Capitalization 291 B 3 958 M 3 955 M
EV / Sales 2021 1,26x
EV / Sales 2022 1,19x
Nbr of Employees 133 700
Free-Float 30,8%
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Number of Analysts 13
Last Close Price 87,20 RUB
Average target price 116,27 RUB
Spread / Average Target 33,3%
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Managers and Directors
Mikhail Eduardovitch Oseevskiy President, Chairman-Management Board & Director
Sergey Anokhin Chief Financial Officer & Senior Vice President
Sergei Borisovich Ivanov Chairman
Alexey V. Sapunov Senior Vice President-Technical Infrastructure
Kirill A. Menshov Senior Vice President-Information Technology
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