The 2021 Masters.Forum business programme, highlighting entrepreneurship and the creative industries in Russia's regions, launched in Omsk on 2 October. Organisers on this project include the "Masters" online platform, the Creative Practices Foundation, and Gazprom Neft's "Home Towns" corporate social responsibility (CSR) programme. Alexander Dyukov, CEO and Chairman of the Management Board, Gazprom Neft, took part together with Alexei Kudrin, Chairman of the Accounts Chamber of the Russian Federation, through a Moscow-Omsk teleconference.
The Masters.Forum's business programme saw specialists and practitioners - from Kaliningrad to Vladivostok - discussing the problems and outlook for creative entrepreneurship, trends in regional development, the conditions necessary for effectively disseminating successful practices, approaches to developing the creative economy in Russia, and creative projects' impact on changing urban environments.
"Gazprom Neft supports projects in the creative industries as part of its 'Home Towns' CSR programme - one of the key tools for support here being the Home Towns grant-awards competition. We've been running this since 2013, and have been involved in implementing 775 social projects during that time, in education, culture, and sports - a considerable proportion of these being related to the creative industries. It's important that these are projects put forward by local residents themselves - we're just helping bring their ideas to fruition."
As Alexei Kudrin, Chairman of the Accounts Chamber, pointed out, developing the creative industries is a global trend, driven, among other things, by the growing demand for various goods and services to be customised - matching consumers' individual needs ever more closely.
Creativity - the creative economy - isn't just some new trend now: it's a new culture, in demand all over the world, as evidenced by all kinds of products, for all kinds of uses. And this is where Russia has enormous potential.
This new concept - of developing the creative industries, adopted by the Government this week - envisages their role in increasing from 2.2% to 6% by 2030. We can - and must - develop these industries head-on, investing effort and resources. This area is going to see considerable demand over the next few decades, and could become a driver for economic growth in our regions."
The Masters.Forum business programme is supplemented with lectures, masterclasses, and discussions with well-known creative entrepreneurs. All of these events take place at the forum's main platform - the "Art of Omsk" city museum - on 3 and 4 October.
- social responsibility
- Home Towns
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OAO Gazprom Neft published this content on 02 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 October 2021 10:51:05 UTC.