PUBLIC JOINT STOCK COMPANY ROSINTER RESTAURANTS HOLDING

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End-of-day quote Moscow Micex - RTS  -  2022-07-04
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McDonald's Russia franchisees to have option of working under new brand -TASS

05/20/2022 | 12:00pm EDT
FILE PHOTO: A sign with the logo is on display outside a McDonald's restaurant in Moscow

May 20 (Reuters) - McDonald's Corp franchisees in Russia will have the option of working under a new brand that will launch imminently, the TASS news agency quoted Oleg Paroev, McDonald's Russia's general director, as saying on Friday.

"There will be a new brand and we will offer our current franchisees to join the new system on new commercial terms, to which they can either agree or refuse," Paroev said. "It is in everyone's interests to launch the new brand as soon as possible.

"The brand itself, under which (they) work, will have to change. They won't be able to work under McDonald's," Paroev said. "The rights to the brand are held by the corporation, they were given to us for use on Russian territory, which McDonald's Russia has been 'subletting' to franchisees."

The fast-food company is selling its restaurants in Russia to one of its local licensees, who will rebrand them under a new name, ending more than three decades of the "Golden Arches" in the country. McDonald's said it will retain its trademarks.

The McDonald's restaurants in Russia will be sold to Alexander Govor, who runs a franchise operation of 25 restaurants through his firm GiD LLC.

Paroev did not say what might happen to franchisees that did not adopt the new brand, but his comments suggested that the other major McDonald's franchisee in Russia, Rosinter Restaurants, may have to rename its restaurants, cease operations, or come up with an alternative plan.

Rosinter declined to comment.

Some other exiting companies appear to have left the door open for a return. French carmaker Renault is to sell its majority stake in carmaker Avtovaz to a Russian science institute, reportedly for just one rouble, but will retain a six-year option to buy it back.

Paroev said any return for McDonald's was a long way off, but did not rule it out.

"It is in everyone's interests that McDonald's some day returns to Russia," he said.

McDonald's CEO Chris Kempczinski signed off a letter to staff on Monday about the departure from Russia with the words "Until we meet again."

McDonald's declined to comment. (Reporting by Reuters Editing by Mark Potter)


© Reuters 2022
Stocks mentioned in the article
ChangeLast1st jan.
MCDONALD'S CORPORATION -0.20% 251.89 Delayed Quote.-5.64%
PUBLIC JOINT STOCK COMPANY ROSINTER RESTAURANTS HOLDING -1.34% 44.2 End-of-day quote.-36.49%
RENAULT -0.48% 22.625 Real-time Quote.-25.57%
US DOLLAR / RUSSIAN ROUBLE (USD/RUB) -0.81% 61.25 Delayed Quote.-24.94%
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Financials
Sales
Net income
Net Debt
P/E ratio
Yield
Capitalization 718 M 11,2 M 11,5 M
EV / Sales -1
EV / Sales 0
Nbr of Employees 7 441
Free-Float 8,03%
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Managers and Directors
Sergey Vasilyevich Zaytsev President & Chief Executive Officer
Alexey Shorokhov Director-Finance
Rostislav Ordovsky-Tanaevsky Blanco Chairman
Ernesto Gonzalez Senior Vice President-Franchising & Operations
Kent McNeely Independent Director