Publicis has acquired Captiv8, an influencer marketing platform.

Captiv8 has a network of 15 million creators worldwide, covering 95% of influencers with more than 5,000 followers.

"Captiv8 enables brands to unify, manage and measure their influence strategies and leverage creators to grow their business at scale," the group said.

The company operates in 120 countries, adapts to local languages and currencies, and processes more than 2.5 billion social media posts each year.

Arthur Sadoun, Global CEO of Publicis Groupe, said that with this acquisition, we are further strengthening our Category of One by building the world's most powerful influence platform, connecting the scale and service of Influential with Captiv8's unmatched technology, powered by Epsilon's connected identity.


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