Mediaocean announced an expanded, seven-year term partnership with Publicis Groupe. The multinational collaboration extends the companies' existing relationship. Mediaocean will provide ad infrastructure technology and other services to the United States, Canada, the United Kingdom, France, and the Netherlands, with an option to include other markets in Europe and Asia.

The agreement also incorporates a partnership to take to market primary ad serving (PAS), dynamic creative optimization (DCO), CTV/video ad serving, and measurement capabilities from Flashtalking by Mediaocean throughout Publicis' vast agency and customer base. Additionally, the deal includes provisions for Mediaocean's social ads management solution to be leveraged across Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, and Snap.