As COVID-19 cases are rapidly growing in key sourcing countries in Asia, securing the supply of our products remains a
high priority for us. The recent lockdown measures taken by the government in Vietnam result in suspended production at
some of our suppliers in South Vietnam. As the duration, intensity and a potential extension of the lockdown measures
to other countries remains uncertain, the achievement of our outlook will be subject to continued manufacturing without
further major interruptions due to the COVID-19 pandemic.
PUMA will continue to mitigate the negative short-term implications of the COVID-19 pandemic by building on its brand
momentum and the strong relationships which it gained from being a reliable partner, especially throughout 2020. Our
strong and profitable growth in the first half of 2021, a strong product line-up for the rest of the year and very good
feedback from retail partners and consumers make us confident for the mid-term success and growth of PUMA.
Brand and Strategy Update
Following a year marked by the COVID-19 pandemic, PUMA started 2021 with a strong orderbook across all regions. Despite
first positive signs regarding the development of the pandemic, especially in the second quarter, we had to manage the
implications of lockdowns and restrictions in different markets and sourcing countries. Wherever needed, we focused on
working together with all of our partners to manage the short-term challenges, such as store and factory closures,
without hindering our mid-term momentum.
The health and safety of our partners, customers and employees remained a top priority in the first half. Where it was
possible, we offered COVID-19 vaccines to our employees. At our headquarters in Herzogenaurach, Germany, PUMA
vaccinated more than 1,000 employees and 90 percent of our staff was fully vaccinated by mid-July. In India, which was
hit exceptionally hard by COVID-19 in the second quarter, we offered a vaccination program for all of our employees and
also assisted employees and their families in getting access to medical care when necessary.
For our efforts to provide an attractive workplace, we were named Top Employer Europe for the second time in a row.
We continued to focus on our eight strategic priorities: brand heat, product ranges that are right for our consumers, a
comprehensive offer for women, the quality of our distribution, the speed and efficiency of our organizational
infrastructure, focus on the North American market by re-entering into basketball and focus on local relevance and
To drive brand heat, we signed several new partners such as French DJ and record producer DJ Snake. In Teamsport, we
signed long-term agreements with the French national team players Raphaël Varane and Kingsley Coman. We also partnered
with NHL All-Star Leon Draisaitl, who will become the first NHL ice hockey player to join the company as a brand
ambassador for training and fitness. In Basketball, we were joined by the most valuable player in the WNBA Breanna
"Stewie" Stewart and PUMA player LaMelo Ball was voted Rookie of the Year in the NBA.
Signing some of the best athletes and teams in the world gives PUMA credibility as a sports brand and makes it stay
true to its roots in performance. The success of our athletes and teams also reflects positively on us as a brand and
improves our brand heat.
PUMA team Italy won the UEFA Euro 2020, which was held in 2021, and with Giovanni Di Lorenzo, Giorgio Chiellini, Harry
Maguire, Kyle Walker and Jordan Pickford we had five players wearing PUMA's latest football boots in the final. All
four PUMA federations (Austria, Czech Republic, Italy and Switzerland) had progressed to the knock-out stages and we
had three teams in the quarterfinals - more than any other sports brand.
On a club level, Manchester City won the Premier League for the third time in four years and reached the Champions
League final. In Germany, Borussia Dortmund won the DFB Cup and our Brazilian team Palmeiras won the Copa Libertadores.
We also signed additional top clubs including Fenerbahce Istanbul in Turkey or Shakhtar Donetsk in Ukraine.
In track and field, PUMA athlete Karsten Warholm made history when he broke the 29-year-old 400m hurdles World Record,
wearing PUMA's new EvoSPEED Future FASTER+ spike, which we developed together with Formula 1 team MERCEDES AMG
PETRONAS. Karsten's success adds to the list of track and field World Records set in PUMA performance footwear: Men
100m, 200m (both Usain Bolt, Jamaica), 1000m (Noah Ngeny, Kenya), 3000m steeple chase (Saif Shaheen, Qatar), triple
jump (Jonathan Edwards, GB), pole vault (Armand "Mondo" Duplantis, Sweden) and now 400m hurdles. Our highly innovative
performance products and the roster of world-leading athletes make us look forward to this year's Summer Olympics in
Tokyo. We will have 13 PUMA-sponsored federations and more than 200 individual athletes from 35 different countries in
track and field as well as many more athletes in other sports competing in Tokyo this summer.
In Golf, PUMA player Bryson DeChambeau won the Arnold Palmer Invitational in March, while in Motorsport, PUMA teams Red
Bull Racing Honda and MERCEDES AMG PETRONAS are dominating the season.
To amplify the successes of our athletes and to spread a message of hope, optimism and self-belief, following what many
consider to be one of the most challenging years, PUMA launched the ONLY SEE GREAT campaign. As part of this campaign,
which is inspired by cultural icon, entrepreneur and philanthropist Shawn "JAY-Z" Carter, PUMA ambassadors such as
Neymar Jr. have told their story of how they achieved greatness in a series of media interviews and content on PUMA's
On the product side, we presented a completely new line-up of performance running shoes featuring our cushioning
technology NITRO. The DEVIATE, DEVIATE ELITE, VELOCITY, LIBERATE, and ETERNITY offer an effortless run and received
very positive reviews from runners and the media alike.
Our PUMA classics continued to resonate well with consumers in line with the retro trend in the market. One of our
latest styles for women, the MAYZE also took inspiration from the past and mixed it with modern elements and playful
colors. The MAYZE is worn by the global pop star Dua Lipa and selling very well across all key markets.
We reiterated our commitment to creating a leading product offer for women with our SHE MOVES US platform. SHE MOVES US
brings together our top female brand ambassadors such as Dua Lipa, Cara Delevingne, Magdalena Eriksson and Jodie
Williams to celebrate the women who have moved culture and sports forward and inspire other women around the world. As
part of SHE MOVES US, PUMA also teamed up with "Women Win", an organization which gives women and girls around the
world the possibility to compete in sports. In June, PUMA announced that it would have its own team in the W Series,
the international motor racing championship for female drivers only.
We took an important step towards strengthening our distribution and logistics network by starting operations at our
new logistics center in Geiselwind, Germany. The center is being ramped up gradually and we expect it to be fully
operational towards the end of 2021. We also increased the reach of our Direct to Consumer business by launching new
PUMA.com stores in the United Arab Emirates and Mexico.
In the first half of 2021, the pandemic impacted different regions differently. This once again affirmed our belief in
local relevance and local decision-making, giving local management the tools to react quickly to changes in the market
they know best.
PUMA continued to establish itself as a credible brand in Basketball, following its re-entry into the sport in 2018, an
important move to stay relevant as a sports brand, especially in the North American market. After last year's success
of the RS-DREAMER Basketball sneaker, designed by J.Cole, PUMA launched the RS-DREAMER 2, a mid-silhouette intended to
be worn on and off the court. The Basketball business also launched several successful collaborations this year, from
nostalgic cartoon Rugrats to popular video game NBA 2K. The next highlight will be the introduction of the LaMelo Ball
signature shoe which is planned for Q4 2021.
This year, PUMA announced further steps to make its products and its supply chain more sustainable, both from an
environmental and social point of view. With our 10FOR25 sustainability targets, we ensure that whenever our consumers
buy a PUMA product, they are buying a sustainably sourced product. That is why we set ourselves the goal of making nine
out of ten PUMA products with more sustainable materials by 2025.
We also signed an agreement with not-for-profit environmental organization Canopy and committed to protect forests
around the world when sourcing paper, cardboard and viscose. We communicate these efforts to our consumers through our
FOREVER BETTER platform.
To further strengthen our organization, we have created the new role of Chief Commercial Officer within the Board of
Management, increasing the number of board members from three to four. Arne Freundt took on this new role on June 1 and
he oversees Sales, including Retail & E-Commerce, and Logistics. Also, effective June 1, Hubert Hinterseher was named
as the new Chief Financial Officer, taking over from Michael Lämmermann who retired after 28 years with the company.
Hubert is responsible for Finance, Legal, IT and Business Solutions.
October 27, 2021 Quarterly Statement Q3 2021
The financial releases and other financial information are available on the Internet at "about.puma.com".
Kerstin Neuber - Senior Head of Corporate Communications - PUMA SE - +49 9132 81 2984 - firstname.lastname@example.org
Gottfried Hoppe - Teamhead Investor Relations & Finance Strategy - PUMA SE - +49 9132 81 3157 -
Notes to the editors:
- The financial reports are posted on about.puma.com
- PUMA SE stock symbol:
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