PUMA SE has appointed Arne Freundt as its new Chief Commercial Officer starting June 1, 2021. Arne, 41, will take on the role of Chief Commercial Officer, where he will be in charge of Sales, including Retail & eCommerce, and Logistics. Arne has been with PUMA for 10 years, most recently as the Regional General Manager EMEA. Chief Sourcing Officer Anne-Laure Descours will continue to be responsible for Sourcing and Development while CEO Bjørn Gulden will continue to be in charge of Product and Marketing.