PUMA : DIGITAL ANNUAL REPORT 2020

Annual Report 2020

PUMA FAMILY

Annual Report 2020 ↗ Table of Contents

TABLE OF CONTENTS

04	TO OUR SHAREHOLDERS	24	SUSTAINABILITY
05	CEO Letter	25	Foreword
09	Report by the Supervisory Board	27	PUMA's 10FOR25 Sustainability Strategy
		35	Social Aspects
14	OUR PEOPLE	44	Health and Safety
46	Environment
15	PUMA family	72	Summary and Outlook
17	Culture	73	GRI Index
22	Personal Journey	90	Deloitte Assurance Statement

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Annual Report 2020 ↗ Table of Contents

1. COMBINED MANAGEMENT REPORT FOR THE FINANCIAL YEAR 2020
2. Overview 2020

1. PUMA Group Essential Information

1. Commercial Activities and Organizational Structure

1. Targets and Strategy

1. Product Development and Design

1. Sourcing

1. Employees

1. Management System
2. Information regarding the Non-financial Report
3. Economic Report

1. General Economic Conditions
2. Sales

1. Regional Development

1. Results of Operations

1. Dividends
2. Net Assets and Financial Position

1. Cash Flow

1. Statement regarding the Business Development and the Overall Situation of the Group
2. Comments on the Financial Statements of PUMA SE in accordance with the German Commercial Code (HGB)

1. Further Information

1. Information concerning Takeovers

1. Compensation Report

1. Corporate Governance Statement in accordance with Section 289f and Section 315d HGB

1. Risk and Opportunity Report

1. Outlook Report

1. CONSOLIDATED FINANCIAL STATEMENTS
2. Consolidated Statement of Financial Position

1. Consolidated Income Statement
2. Consolidated Statement of Comprehensive Income
3. Consolidated Statement of Cash Flows

1. Statement of Changes In Equity

1. Notes to the Consolidated Financial Statements

1. Declaration by the Legal Representatives
2. Independent Auditor's Report

1. ADDITIONAL INFORMATION
2. The PUMA Share

1. PUMA Year-on-Year Comparison

1. PUMA Group Development

1. Imprint

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Annual Report 2020 ↗ To our Shareholders

TO OUR SHAREHOLDERS

05 CEO Letter

09 Report by the Supervisory Board

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Annual Report 2020 ↗ To our Shareholders

CEO-LETTER

↗ BJØRN GULDEN

CHIEF EXECUTIVE OFFICER PUMA

DEAR SHAREHOLDERS,

I hope this letter finds you healthy and in good spirit despite all the negative impact of COVID-19. 2020 was surely a very difficult year for all of us - for me it was definitely the most difficult year in my life.

We started the year 2020 with a very positive feeling: we had a very solid order book, our sales at the end of 2019 were strong, our new products were very well received and the start in January was also positive.

Then COVID-19 hit the city of Wuhan in China and we immediately set our focus on securing our supply chain as approx. 30% of our sourcing is done in the country as well as on reducing the damage from the "shutdown" of physical retail in China. During the first two weeks, we did not even think that this would turn into a global pandemic.

It then became obvious that COVID-19 was unfortunately spreading globally and that we were in a situation we had never been in before. We were in the middle of a worldwide pandemic in which basically all physical retail stores selling sports and sports-inspired products had to shut down globally during the months of March and April.

Back then we quickly focused on three main areas: Deal with COVID, continue to drive the business and continue to do the right thing, such as focusing on Sustainability and #REFORM.

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