PUMA, and Foot Locker, Inc. announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment. The companies also plan to roll out hyper-relevant creator engagements and brand partnerships that specifically resonate with a younger audience. In addition to building hyper-relevant creative partnerships and product collections, PUMA and Foot Locker will continue to advance shared marketplace opportunities, which include: adding hype drops and marketplace exclusivity through franchises, such as the RSX, shared marketing partnership investments, and elevated in-store and online experiences for PUMA and Foot Locker customers; and investing in product creation and marketing to help support Foot Locker's Leading Education & Economic Development (LEED) Initiative, the company's commitment to invest in, amplify, and empower the Black community, and PUMA's REFORM platform to drive social change.