Puration, Inc. highlighted plans for its recently announced partnership with Alkame Holdings Inc. As part of PURA's overall hemp lifestyle brand strategy, PURA has acquired a five percent stake in ALKM as part of a strategic partnership. ALKM already bottles PURA's EVERx CBD Sports Water and now PURA plans to substantially expand its co packing relationship with ALKM. In January of this year, PURA launched an acquisition campaign as a forerunner initiative to the first step of its hemp lifestyle brand transition. The company leveraged its own experience and organic core competencies to acquire CBD infused beverage, edible and topical businesses.  PURA targeted CBD product acquisitions that could be enhanced with PURA's patented technology.

PURA owns a license to a U.S. Patented cannabis extraction process backed by extensive university medical research. The license, issued by NCM Biotech, is exclusive for beverages, edibles and cosmetics among other uses. NCM Biotech is focused on medical research and Puration has access to that research.

Since launching the acquisition campaign in January, the company has acquired a CBD confections business, a CBD pet products business and CBD sun care business. Combined with its existing beverage industry product line, PURA's combined horizontal market opportunity ranges across over $2 trillion in market value.