Pure Storage®? introduced the Enterprise Data Cloud (EDC), a bold new standard in data and storage management simplicity that enables organizations to focus on business outcomes, not infrastructure. Fueled by AI, data volumes are rising and business demands are evolving faster than ever.
Traditional storage models create fragmentation, silos, and uncontrolled data sprawl. Organizations must adapt by shifting their mind from managing storage to understanding how, where, and why their data is used. To eliminate these issues, automation spans the full stack of the platform with policy-driven orchestration and self-service capabilities.
Built-in compliance and improved cyber resilience embedded across the platform further minimize risk through security and governance policies. These new capabilities completely redefine intelligent storage management. The Pure Storage platform now delivers orchestrated workflows that can be deployed across the entire IT environment.
Built on the thousands of existing connectors to third-party applications including Cisco, Microsoft, VMware, ServiceNow and Slack, presets and application "recipes" can be easily deployed across storage, compute, network, database and application configurations. Customers will be able to run pre-set recipes or build custom ones specific for their environment, or utilize partner recipes for application to infrastructure automation. New: World Class Anomaly Threat Detection with Rubrik Security Cloud: Rubrik is the first cyber recovery partner to integrate with Pure Fusion and its new workflow orchestration, streamlining cyber recovery across data environments.
When Rubrik Security Cloud detects a threat, Pure Fusion automates the tagging of indelible SafeMode snapshots with Rubrik's ransomware scanning--pinpointing clean data for fast restore. For surgical or granular recovery needs, Rubrik backups provide a secondary path. Managed through Pure1 Workflow Automation, this integration reduces manual effort, improves compliance, and delivers near-zero RTO--so organizations can recover quickly and confidently with minimal disruption.
CrowdStrike and Pure Storage have partnered to deliver the first validated on-premises storage solution specifically optimized for Falcon LogScale deployments. Combining Pure Storage's resilient, secure, high-performance storage infrastructure with Falcon LogScale's powerful log analytics, instant search, and security capabilities, organizations gain unmatched scalability and accelerated threat detection, hunting, investigation and response - while maintaining the control of on-premises, self-hosted environments. Now offering recovery for VMware to VMware, in addition to recovery to AWS, on-premises to cloud, and self-service disaster recovery assessments, Pure Protect??
is designed for today's hybrid environments, streamlining recovery workflows with on-demand recovery and flexible failover options so customers can cost-effectively maintain business continuity. The AI Copilot is now Generally Available The AI Copilot is an always-on assistant that delivers personalized, fleet-aware insights - with agents available for topics including security information, performance issues, digital commerce, sustainable operations, and support center.
