Pureprofile Ltd. announced a new partnership with TheAsianparent (TAP). The partnership will utilise Pureprofile's SaaS technology, as used by Flybuys, Raiz and News Corp, to create an exclusive, standalone research community for theAsianparent. TAP members will be invited to access Pureprofile surveys through a dedicated website, allowing them to collect points that can be redeemed for e-gift vouchers that are accepted at more than 700 retail outlets.

The partnership is expected to create the large insights panel of parents and expectant parents in Singapore, giving brands and businesses the unique ability to understand the thought processes and behaviours of millions of families.