Pureprofile : Q2 FY22 Results Presentation

onlyuseJanuary2022 ersonal

FY22

Q2

Investor Presentation

Presented by Martin Filz, CEO,

Melinda Sheppard, CFO

ersonal use only

Disclaimer

This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document.

This document is for information purposes only and does not constitute or form part of any offer or invitation to acquire, sell or otherwise dispose of, or issue, or any solicitation of any offer to sell or otherwise dispose of, purchase or subscribe for, any securities, nor does it constitute investment advice, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision.

Certain statements in this presentation are forward looking statements. You can identify these statements by the fact that they use words such as "anticipate", "estimate", "expect", "project", "intend", "plan", "believe", "target", "may", "assume" and words of similar import. These forward looking statements speak only as at the date of this presentation. These statements are based on current expectations and beliefs and, by their nature, are subject to a number of known and unknown risks and uncertainties that could cause the actual results, performances and achievements to differ materially from any expected future results, performance or achievements expressed or implied by such forward looking statements.

No representation, warranty or assurance (express or implied) is given or made by Pureprofile that the forward looking statements contained in this presentation are accurate, complete, reliable or adequate or that they will be achieved or prove to be correct. Except for any statutory liability which cannot be excluded, each of Pureprofile, its related companies and their respective officers, employees and advisers expressly disclaim any responsibility for the accuracy or completeness of the forward looking statements and exclude all liability whatsoever (including negligence) for any direct or indirect loss or damage which may be suffered by any person as a consequence of any information in this presentation or any error or omission therefrom.

Subject to any continuing obligation under applicable law or any relevant listing rules of the ASX, Pureprofile disclaims any obligation or undertaking to disseminate any updates or revisions to any forward looking statements in these materials to reflect any change in expectations in relation to any forward looking statements or any change in events, conditions or circumstances on which any statement is based. Nothing in these materials shall under any circumstances create an implication that there has been no change in the affairs of Pureprofile since the date of this presentation.

Non-IFRS Performance measures

This results presentation uses non-IFRS performance measures which have not been audited or reviewed. The Company believes that, in addition to the conventional measures reported under IFRS, the Company and investors use this information to evaluate the Company's performance. Non-IFRS performance measures include EBITDA which is defined in the presentation

Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile

ersonal use only

82%

of Aussies are expecting 2022 to be a better year than 2021

PureprofileSECTION ONE:

Today

Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile

// PUREPROFILE TODAY

Our business

	Providing consumer		Why
	i sights to help		clients work with us
	businesses make
onlyinformed decisions		Our client value proposition
use
	Global reach
	Direct access to millions of
	deeply profiled consumers
	Trusted
	20 years of experience in the
	ersonal					field of internet market research

Service

Quick response, personal service and dedicated teams

Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile

What

services we offer our clients

Our divisions

Data & Insights Enabling organisations

to understand their audiences and to make better business decisions

Self-service platform

Access insights and campaigns through our proprietary technology platform

Pure.amplify media Through first-partydata our advertising campaigns reach the right people at the right time

How

our business grows

Our corporate strategy

Global business

Focus on expanding our business outside of Australia, growing our global panel, and adding complementary data sources through strategic partnerships

More data, more insights Leverage Pureprofile proprietary data

Self-service

Innovate and enhance our SaaS solutions

// PUREPROFILE TODAY

Our divisions

We provide our global clients

with the ammunition to make

better business decisions

only

Data & Insights

Online market research solutions conducted via a global network of highly engaged, demographically diverse consumers. We connect our clients to groups of deeply profiled people and offer a range of market-leading services to deliver critical insights quickly and effectively.

"Pureprofile were invaluable in helping us gather feedback. The team were extremely

collaborative, working with us to create a seamless process for uncovering the insights we needed. The speed and quality of the responses gave us the ability to make informed business decisions at critical touchpoints."

Richard Spencer

Chief Customer Experience Officer

Business Australia

	Our commitment to delivering best-in-class
	research & digital advertising solutions is
	videnced via our three core divisions:
use
	ersonal	Pureprofile (ASX: PPL) Investor Presentation

Copyright © 2022 Pureprofile

Self-service platform

Research technology that delivers consumer intelligence for the future. Our tools allow clients to manage, enrich and activate their data via cutting-edge ResTech and SaaS solutions, placing us at the forefront of the data & insights industry.

Pure.amplify media

Powerful insights-driven digital

media solutions fit for a cookie-less world. We plan, execute and optimise every step of our clients' digital advertising campaigns for maximum impact, connecting our clients to the right consumers on the right channels.

"Pureprofile is the best research partner for us! profiling capabilities allow us to target our

core audience and conduct research in a cost-effective way - with high quality and fast turnarounds."

Matthew Zionzee

Assistant Brand Manager

Vitaco Health

"were very impressed with the results obtained during this very volatile time. News of our relief fund garnered over 9.2 million impressions. We even found generous new donors who selflessly contributed to our fund, despite experiencing challenging circumstances themselves."

Adnan Shahzad

Senior Digital Growth Manager

Barnardos