Purple Launches New Pillows, Helping Consumers Reinvent Summer Sleep
June 15, 2021 at 11:14 am EDT
Share
Purple Innovation, Inc. announced an expansion of its existing pillow product offerings. The Purple Harmony Pillow will now be available in additional sizes to fit every comfort level. The brand is also launching the new Purple TwinCloud Pillow which features cooling, durable, and adjustable support improvements to elevate sleep quality. Known as the 'greatest pillow ever invented' based on consumer feedback, the Purple Harmony Pillow is now available in a new size, Low, as an expansion of the existing Medium and Tall sizes in the current portfolio of pillows. The pillow is designed with Purple's patented Grid Hex technology, which allows continuous airflow through over 2,000 open air channels to keep you cool all night while instantly adapting to your head and neck. The Purple Harmony Pillow comes in multiple heights and sizes, allowing for a new level of customization. Offerings include: Standard Low ($159): As Purple's newest offering, this product is for consumers with smaller frames, those who are stomach and back sleepers or prefer a lower height pillow. Standard Medium ($159): For consumers with medium frames, and for side or combination sleepers, or those who prefer a medium height pillow. Standard Tall ($159): For consumers with large or extra large frames who sleep on their side or combination, and prefer a taller pillow. King ($199): Now available for preorder starting June 15th, the Purple Harmony Pillow will now be offered in King size. The King is available in Low, Medium and Tall.
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart.