PVH : Tommy Hilfiger Appoints Nadia Azria as Chief Merchandising Officer
August 30, 2022 at 08:30 am EDT
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Tommy Hilfiger Appoints Nadia Azria as Chief Merchandising Officer
Aug. 29, 2022
Tommy Hilfiger is pleased to announce the appointment of Nadia Azria in the newly created position of Chief Merchandising Officer, Tommy Hilfiger Global, effective November 1, 2022. Azria will play a critical role in delivering on our strategy of raising consumer desire and strengthening its premium positioning as a truly global lifestyle brand, and this new role will drive cross-category alignment and growth across the TOMMY HILFIGER and TOMMY JEANS labels.
To help bring the brand's cohesive and elevated vision to life, Azria will be the business lead for the strategic management and creation of all TOMMY HILFIGER's global products, including merchandising, product development, buying and planning, operations and collaborations. Azria will drive ongoing transformational efforts to win product, strengthen brand and marketplace management and increase pricing power across all product groups. Collaborating globally with design, sourcing and regional leadership teams, she will lead an elevated approach to collection development while strengthening global product cohesion and local relevance.
"I'm very excited to welcome Nadia to our team. Her passion for product and drive for constant transformation will ensure that Tommy Hilfiger remains relevant with our brand fans," said Avery Baker, President and Chief Brand Officer, Tommy Hilfiger Global. "As we continue to elevate our collections and expand international penetration, her experience in building global power brands will add great value to our teams."
"I am honored to be joining such an iconic brand with a deep connection to culture at a pivotal time. Tommy Hilfiger encourages new ideas and innovations," said Azria. "I am thrilled to partner with these talented teams to deliver desirable products and retail experiences, in addition to achieving the brand's full potential."
Azria, who is a French and Swiss national based in Amsterdam, has more than 30 years of experience working with global fashion and retail brands. She joins TOMMY HILFIGER from Nike. Most recently she held the role of VP, Merchandising One Nike Market Place, in which she was responsible for designing and implementing a holistic, data-driven merchandising vision with a focus on transformation towards vertical retail. Prior to this, Azria spent over thirteen years at Ralph Lauren in various leadership EMEA positions focusing on retail, store design, visual merchandising and E-commerce, including EMEA Chief Merchandising Officer.
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PVH Corp. published this content on 29 August 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 August 2022 12:29:09 UTC.
PVH Corp. is a fashion company. The Companyâs main brands include Calvin Klein and Tommy Hilfiger. The Company designs and markets branded sportswear (casual apparel), jeanswear, performance apparel, intimate apparel, underwear, swimwear, dress shirts, handbags, accessories, footwear, and other related products. The Company manages its operations through its operating divisions, namely Tommy Hilfiger North America, Tommy Hilfiger International, Calvin Klein North America, Calvin Klein International, and Heritage Brands Wholesale. TOMMY HILFIGER represents the modern uniform for an aspirational lifestyle. The TOMMY HILFIGER brands principally consist of TOMMY HILFIGER and TOMMY JEANS. The Calvin Klein brands consist of Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, Calvin Klein Performance and CK Calvin Klein. The Company sells its Calvin Klein and Tommy Hilfiger products through a variety of distribution channels, including wholesale, retail, and licensing.
PVH CORP. 
