The Fressnapf Group has decided to introduce the StoreButler retail platform offered by q.beyond AG. This solution will act as a central interface for digitalising the current total of more than 1,800 Fressnapf stores in eleven countries across Europe. The Fressnapf Group and q.beyond have signed a corresponding agreement for an initial term of five years.

Deploying the StoreButler will enable the Fressnapf Group to benefit directly from the retail solutions already pre-installed on the cloud and IoT platform. Among others, these include the ability to control electronic price tags, dynamic pricing and the "zero waste assistance" tool, which reduces write-downs of expired goods by an average of 15% and more. Retail solutions and apps offered by q.beyond's partners, such as snabble, ReAct, Neptune and Pricer, are already integrated into the platform.

In this regard, StoreButler acts as a central integration platform for third-party solutions and an instrument for easily and swiftly rolling these out to all stores connected to the platform. Furthermore, in a development partnership the Fressnapf Group and q.beyond will compile further solutions to promote digitalisation at Fressnapf's stores. These solutions can then be passed on to all connected stores at the click of a button.

Rolling out these digital services via StoreButler will be up to 95% faster than via existing channels. To use the StoreButler platform at its stores, as well as the licences the Fressnapf Group is acquiring around 1,800 StoreButler boxes. These manage all aspects of data exchange between the systems, terminals, sensors and apps on location and the cloud-based StoreButler platform.