Q2 Holdings, Inc. announced the introduction of Helix, the evolution of company's Banking-as-a-Service (BaaS) platform. As a cloud-native core purpose built for embedded finance, Helix enables any innovative company to offer differentiated banking products that are personalized to serve the unique needs of their users. While company's digital banking platform is focused on serving the needs of banks and credit unions, Helix empowers fintechs, technology companies and consumer brands with the platform and financial institution partners needed to embed banking into their ecosystems. Helix serves more than 11 million users nationwide and processes over $20 billion in transactions per year.

Helix offers the building blocks of banking – accounts, cards, payments, data and controls, administrative tools and monetization solutions – all in one place to make it easier to embed personalized financial experiences in context. With Helix, companies can create unique banking solutions that are designed around their users to drive adoption, engagement, retention and ultimately, profitability. With a modern, proprietary cloud-based core, native REST APIs, a unified back-office console for easier fintech-bank collaboration, and a network of sponsor bank partners, Helix is designed to work together seamlessly, eliminating the need to combine and manage disparate systems. For companies that want to offer banking solutions to their users to drive retention and engagement, Helix provides the following key benefits: Personalization – Historically, many of the banking products offered to consumers have been cookie-cutter solutions that are inadequate in meeting the growing needs of companies and serving the unique needs of users.

Helix helps companies leverage the context they have about users to define protocols such as limits, features, and controls at a per-customer level. This level of personalization drives engagement for the client programs while helping to more granularly manage the risk of fraud. Impact at Scale – To make finance human, Helix has to operate at the largest scale.

Taking these personalized banking products and scaling them up to multi-million user bases come with a set of unique challenges, distinct from those of a program starting with its first user. With a technology foundation capable of supporting multi-million user programs, a user-centric API architecture, and a unique back-office console, Helix is making it easier than ever for companies to build profitable and sustainable banking products and businesses. Flexibility and Control – Helix offers a fully equipped, comprehensive back-office console and fraud management tools to simplify operations and streamline dispute and fraud resolution.

By making operations easier and customer support experiences more seamless, Helix allows organizations to respond faster and gives customers more flexibility and control. By giving companies fraud controls at the user level, Helix enables organizations to leverage their existing understanding of their customers to make better risk decisions, minimizing fraud and maximizing user engagement. Lower cost of service - Helix's cloud architecture allows it to operate at a much lower cost-basis than traditional cores, lowering the cost of serving user accounts and enabling companies to design products around customers' unique needs.

By enabling innovative companies to embed financial solutions into their products, Helix allows organizations to make it easier for any anyone to participate in the U.S. economy.