Haier's revenue increased by 9.05% year-on-year to reach
In 2019, Haier recorded stellar growth despite an overall decline in the domestic appliances industry.
- As smart home scenarios developed in 2019, Haier's market share across categories steadily increased, with overall market share growing by 4.4% to 23.4%.
- Overseas, profits and market share maintained a state of growth in Q1 2020, thanks to Haier's efforts in ecosystem-building, international expansion, and premium products.
- The COVID-19 outbreak greatly affected the
China market in Q1 2020. Nonetheless, Haier has maintained its leading position. As health becomes a bigger priority for consumers, healthy home appliances have experienced a surge in sales. With its focus on health, Haier has been able to resonate with consumers. - In the high-end segment, Casarte is the clear leader with 40% of market share. In 2019, it grew by 30%, with its market share of
RMB 10 ,000+ refrigerators and washing machines reaching 40% and 75.5%, respectively. - In the domestic
RMB 15 ,000+ air conditioner category, Haier's market share has reached 40%.
Premium products help profits and market share double overseas
In 2019, Haier's overseas revenues grew by 22% to
Currently, Haier boasts seven global brands in its portfolio, namely GE Appliances (US), Candy (
Experiential cloud broadcasts lead smart home ecosystem growth
In 2019, Haier launched its IoT ecosystem and smart home experiential cloud broadcast platform, paving the way for a new era of products and industry transformation.
One such example is Haier's Internet of Clothes (IoC) ecosystem, which engages 13 industries, including clothing, home textiles, laundry detergent, and leather. Haier has been able to expand its scope from washing machines to laundry services and an intelligent cleaning experience, attracting over 5,300 domestic and foreign players to help solve user needs together. As a result, Haier's ecosystem revenues grew by 68% to
In the Internet of Things era, Haier will continue to explore and enlarge the possibilities of smart homes with 5G.
For more information, visit: http://www.haier.net/en/.
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SOURCE Haier Smart Home
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