Qt Group announced the launch of Qt Digital Advertising to help Qt users monetize UI/UX screens built with Qt. The new solution, which will significantly streamline and enhance revenue generation opportunities for mobile, desktop and embedded applications and devices, was designed to focus on monetization, productivity and disruption. For the first time ever, mobile, desktop and embedded developers can generate revenue by leveraging digital advertising directly within the Qt development framework.

Users will no longer be required to implement cumbersome, costly, inefficient monetization platforms, that are not fully integrated, to generate revenue. Instead, and with the help of Qt, organizations can instantly build and monetize the right digital advertising business case for their cross-platform scenarios, from prototype to final product. The solution will also create new business cases for advertisers to run efficient marketing campaigns on embedded device UIs, capitalizing on opportunities presented by the rapidly growing IoT and connected devices industry, in addition to being a new business model for The Qt Company and its customers.

The Qt Digital Advertising solution is currently being piloted by Qt customers across different industries like smart mobility, hospitality, and gaming. The new offering provides an out of the box experience for designers and developers to merge advertising in complex user interfaces. From a technology perspective, Qt Digital Advertising provides an all-in-one solution to deliver digital ads to screens built with Qt with a platform to manage your digital advertising campaigns and all of your ad content.

From filling available screen space reserved for digital ads by uploading advertisements agreed upon through direct deals with brand partners to leveraging automated real-time-bidding through digital advertising auctions, managing your digital advertising campaigns is easy and efficient to turn your applications and devices into revenue generating machines.