Kittch announced its partnership with Qualcomm to revolutionize the way cook. Together, Kittch, named one of 2023's Most Innovative Companies in the world by Fast Company, and Qualcomm are pushing the boundaries of culinary innovation at this year's Augmented World Expo (AWE). Through an inspiring collaboration with technical design company Trigger, Kittch and Qualcomm have seamlessly integrated cutting-edge technology into the culinary journey, creating extraordinary hands-free experiences for users.

Utilizing AR glasses and advanced features such as gesture and eye tracking, individuals can now effortlessly follow interactive videos and recipes, set timers, and even order ingredients without needing to physically touch their phones while cooking. The culinary journey on Kittch begins with browsing recipes on the mobile app. With a simple click of a button, users can seamlessly transition to AR mode, immersing themselves in an interactive experience where they can follow Ming Tsai's expert guidance and explore the recipe in a captivating augmented reality environment.