World's First Extreme Relaxation Beverage Now Available in Major Area Supermarkets and Convenience Stores

HOUSTON and BIRMINGHAM, Ala., Feb. 20 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that it has signed a deal with MBC-United Wholesale to distribute its proprietary product, drank(TM), the world's first extreme relaxation beverage, throughout Alabama.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

"Since launching drank(TM) in Texas in early 2008, there has been a huge call to bring the product to other areas," said Peter Bianchi, CEO of Innovative Beverage Group. "In working with a large, well-respected distributor like MBC-United Wholesale, we are able to keep up with the growing demand for our product and bring a new wave of relaxation to Alabama."

Servicing more than 6,000 accounts with products from more than 60 suppliers, MBC-United Wholesale is the largest wine distributor in Alabama. Through MBC-United Wholesale's extensive distribution network, the company has already been able to stock drank(TM) in popular retail outlets throughout the state.

"After seeing drank(TM) featured in the pages of newspapers and magazines and in music videos, we decided to add this increasingly popular product to our lineup of well-known beverages," said Bob Crawford, president of MBC-United Wholesale. "drank(TM) is already exceeding our expectations in the stores where the product is currently stocked and we expect this trend to continue as we expand its retail distribution in the coming months."

MBC-United Wholesale joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas including Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; St. Louis, MO; Jackson, MS; Las Vegas, NV; New York, NY; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com.

About MBC-United Wholesale:

Headquartered in Atlanta, GA, with local operations in Birmingham, Huntsville, Mobile and Montgomery, AL, MBC-United Wholesale provides more than 1,000 well-known brands from more than 60 beverage purveyors to its client base of 6,000 groceries, convenience stores, restaurants and bars throughout Alabama. To reach MBC-United, please call their local offices at Huntsville: 256-539-4395, Birmingham: 205-942-6000, Montgomery: 334-284-0550, and Mobile: 251-471-3486

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email drankpr@avalanchepr.com.

SOURCE Innovative Beverage Group Holdings, Inc.