QVC has debuted on YouTube TV, a leading live TV streaming service with more than 3 million subscribers. QVC is part of Qurate Retail, Inc. QVC is the only livestream shopping channel on YouTube TV, which is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC joins YouTube TV's line-up of 85+ channels, which feature local and national news, sports, and entertainment, along with movies and TV shows on-demand. QVC offers an ever-changing collection of premier brands and fresh new products, presented live by interesting personalities, along with award-winning customer service. QVC's programming includes such shows as "In the Kitchen with David®," which is watched in nearly 1 million homes per hour* across America during each of its two editions per week. With this launch, QVC is now available on subscription live TV streaming services with a combined total of more than 8 million subscribers (including previous launches on Hulu + Live TV and AT&T TV). This is about three-quarters of this audience nationwide. These services are also known as vMVPDs, or virtual multichannel video programming distributors. This launch is part of an extended collaboration on the broader YouTube platforms, as well as the multiplatform retailer's continuing execution of it strategic plan to expand the reach of its curated broadcast and video commerce experiences across new media and digital commerce platforms, which include over-the-top devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps, and websites. The company reaches 380 million homes worldwide through its TV broadcasts and millions more through its streaming, digital, and social platforms.
Qurate Retail, Inc. is engaged in the video and online commerce industries in North America, Europe and Asia. It operates through its subsidiaries, QVC, Inc. (QVC), which includes, HSN, Inc. (HSN) and Cornerstone Brands, Inc. (CBI). Its segments include QxH, QVC and CBI. Its QxH segment consists of QVC U.S. and HSN, which offers a variety of consumer products in the United States, primarily by means of its televised shopping programs and via the Internet through their websites and mobile applications (app). Its QVC segment offers a variety of consumer products in several foreign countries, primarily by means of its televised shopping programs and through its international Websites and mobile apps. Its CBI segment consists of a portfolio of aspirational home and apparel brands in the United States, that sells merchandise through brick-and-mortar retail locations as well as via the Internet through their Websites. Its retail brands include QVC, HSN, Ballard Designs, Frontgate and others.