Qurate Retail, Inc. announced new executive leadership appointments for Qurate Retail Group, as the company looks to accelerate its leadership in video commerce ("vCommerce"), drive continuous operational improvement, and deepen its differentiated brand experiences across its core vCommerce brands in the U.S.: QVC and HSN. vCommerce includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC and HSN are part of Qurate Retail, Inc. These appointments create separate operating models for QVC US and HSN and include enhancements to each brand's individual digital and merchandising capabilities. The following appointments are effective immediately.

These executives report directly to Rawlinson. Mike Fitzharris has been named President, QVC US; Rob Muller has been named President, HSN. Mary Campbell has been named President of a new business unit created to accelerate Qurate Retail Group's efforts in streaming and other live video commerce initiatives.

The new structure is designed to strengthen brand differentiation between QVC and HSN by giving each brand team direct control over its own merchandising, planning and programming, brand marketing, broadcast, and ecommerce organizations. The structure will establish clearer lines of accountability and accelerate decision making while maintaining the cost efficiencies gained through the prior integration of the businesses. As President, QVC US, Fitzharris is responsible for driving growth, innovation and team member engagement for this vCommerce business.

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Fitzharris most recently served as Chief Commercial Officer for QVC US and HSN, with responsibility for merchandising, planning and programming, and operations (including fulfillment and customer service and experience) for both brands.

Fitzharris has served in a variety of senior leadership roles at QVC International and HSN over the past 10 years. As President, HSN, Muller is responsible for driving growth, innovation and team member engagement for this vCommerce brand. HSN takes shoppers on a journey – embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives.

Muller previously served as SVP, Global Strategy and Business Development for QVC and HSN, with responsibility for accelerating and scaling strategies to bring live and on-demand video shopping experiences to customers across devices and technologies, while promoting daily digital discovery and creating seamless experiences across customer touchpoints worldwide. As President of the new business unit, Campbell is responsible for accelerating efforts in streaming and other digital live video commerce initiatives. This unit will be a source of innovation and a catalyst for growth.

Campbell and her team will be accountable for growing digital revenues, separate from QVC's and HSN's traditional multiplatform experiences. Qurate Retail Group has launched a search for a Chief Operating Officer, who will report directly to Rawlinson. This new role will lead U.S. fulfillment center operations, supply chain, customer support, global business services, procurement, and corporate real estate and workplace services.

Qurate Retail Group has also added a Chief of Staff role to Rawlinson's leadership team to optimize business processes and own nascent strategy and business development functions. Krystyna Taheri has been appointed to this position effective immediately. Taheri joins Qurate Retail Group from Google.