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Short-form video content is a craze which has swept social media and offers marketers the best return on investment, according to HubSpot. So how are media and social media outfits capitalizing? This article discusses the issue in relation to Meta Platforms (NASDAQ: META), Alphabet Inc (NASDAQ: GOOGL), Tencent Holdings (OTCMKTS: TCEHY) and
The company also manages influencer marketing campaigns for major film studios and key household brands.
The company’s most recent earnings showed that revenue for the quarter ended
It’s another quarter of enormous year-on-year growth from the business, which has developed a unique model to capitalize on the popularity of short-form video and the exciting opportunity on offer in
The unique offering is a blend of social media marketing and TV entertainment.
It’s a model which ensures simple creation of simple, cheap and engaging shows which are building attractive audiences for advertisers to reach out to on four already thriving channels operated by
The channels have found success so far, with The Q’s flagship Hindi language channel being viewed by113 million people per week, according to stats released in April. More is on the way too, with anew channel dedicated to videogames set for launch in September.
Mark Zuckerberg’sMeta Platforms (NASDAQ: META) operates as a social technology company. The company builds applications and technologies that help people connect, find communities and grow businesses. Meta Platforms is also involved in advertisements, augmented and virtual reality.
The social media giant’s most recentearnings showed that the company earned
Meta Platforms is most notably seeking to capitalize on the popularity of short-form video through its Instagram platform. For example, the company is consistently releasing new features for video-editing and sharing on the platform.
These include the Julyannouncement of the company’s enhancement of Instagram’s Reels feature with new innovations such as giving users the option to preload audio and clip placeholders to use as templates in new videos they create.
However, the news from Meta Platforms’ short-form video technology is not all positive. Advertisers are reportedlystruggling to get their heads around the Reels feature, which is available on Facebook as well as Instagram.
The company is even urging advertisers to conduct tests using rival social media platform
Alphabet Inc (NASDAQ: GOOGL) operates as a holding company and is headed by
Alphabet Inc’s latestearnings update showed that its revenues climbed by 13% to
YouTube ads revenue came in at
Alphabet Inc is achieving somesuccess here too, having notably attracted 1.5 billion users to the YouTube Shorts feature. In order to encourage continued growth of the feature, the company put together the
Thisinitiative is a
Alphabet Inc is clearly hoping that a creator first stance will help them win the battle for supremacy among short-form video platforms.
Tencent Holdings Limited (OTCMKTS: TCEHY), helmed by
The company’s most recentearnings showed that revenues had dropped by 3% compared to the comparable second period of 2021. Operating profits were also lower as the business saw margins compressed.
This is the first drop in sales reported by the business since 2008 and many investors appearconcerned that
Though social media users and investors in the West might not be clued in, Tencent Holdings Limited is another major player attempting to capitalize on the growth of short-form video.
The company’s WeChat platform has short-form video functionality and with a total user base of more than1 billion people Tencent Holdings Limited has a huge platform through which it can push this content format.
However, with the parent company now showing a downturn in revenues as well as its first reduction in workforce, WeChat might not be destined to hold the throne as the top dog in
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