QYOU Media  Inc. announced that its second broadcast channel in India, Q Marathi, has officially launched its first integrated multi-platform property following the new Marathi channels launch in April of 2022. The non-fiction IP, "Q Marathi Youth-Full Mahakarandak" is a first of its kind talent hunt for One Act Plays, more popularly known as Ekankika, across five key cities in Maharashtra. Presenting sponsor of the program is Reckitt Benckiser, one the world's leading Fast Moving Consumer Goods (FMCG) companies.

Q Marathi is India's first pop-culture Marathi television channel with a disruptive programming strategy offering viewers differentiated content experiences across genres and time bands. Q Marathi has been purposefully designed to redefine the Marathi General Entertainment category (GEC). The channel features content from Marathi social media creators while equally targeting families and Gen Z with inclusive, universally appealing content that brings programming to television viewers in new-age formats. Q Marathi is available on leading Cable and DTH operators in India such as TATA PLAY, AIRTEL DTH, D2H, HATHWAY, DEN and many more.

Over the last three centuries, with strong roots in the Marathi culture, theater has evolved as a format of storytelling across various platforms including on social media. "Q Marathi Youth-Full Mahakarandak", is an on-ground "big championship" contest that will give an opportunity to the youth of Maharashtra to present their stories and showcase them to a larger set of audiences. The auditions will be spread over more than 100 colleges across five cities of the state with the best of the best chosen and culminating into a mega ground event presented on the TV channel, Q Marathi.