R.R. Donnelley & Sons Company (RRD) announced the launch of DX Attune by RRD?, a consultative marketing and communications solution that helps brands connect the dots between customers’ online and offline experiences. This new offering leverages RRD’s combined visibility into digital and print data to solve one of great challenges for today’s marketers: delivering hyper-personalized and seamless customer experiences at scale with unprecedented speed. Across retail and grocery, automotive, travel and hospitality, healthcare, financial services, and more, brands are embracing digital transformation to both enhance the customer experience and maximize the ROI of their marketing spend. However, in this consumer-driven era of now, keeping pace is often stifled by rapidly evolving technology platforms, siloed data, disconnected customer journeys, large financial investments, and multiple vendors to manage. To overcome these obstacles, DX Attune by RRD provides a single point of access to an interconnected network of established services that include digital communications, content creation, personalization, and customer journey mapping. The end result expands traditional customer journeys and creates clear, addressable points of impact that meet customer needs and reduce internal roadblocks to produce measurable outcomes, both online and offline.