Raia Drogasil : New Brand RD

The new brand represents the beginning of a new stage in the Company´s history, with Essence, Purpose and Values that emerged since the merger.

Raia Drogasil, the leader of the Brazilian drugstore industry, with more than 1,450 stores in 18 states, announces the change of its Corporate Brand to RD - People, Health and Well-being.

Established on November 10, 2011, Raia Drogasil combined shared values, vision and almost two centuries of tradition of Droga Raia and Drogasil, aiming at better caring for people's health and well-being.

During this period, we combined unique assets, talents and competences, reaching a new level of execution that has allowed us to lead the consolidation of the drugstore industry in Brazil.

The brand RD emerges 5 years after the merger, as we became a completely different company, with fully unified management, processes and systems.

'Although we remain loyal to the legacy of Droga Raia and Drogasil, the company started to benefit from a new identity since the merger, based on Essence, Purpose and Values that emerged spontaneously. It is in this context that we become RD. The new corporate brand reflects entirely our new identity, focusing on people, health and well-being, and in the purpose of taking close care of people's health and well-being during all times of their lives', says Marcílio Pousada, CEO of RD.

The new corporate brand RD establishes the beginning of a new stage in the Company's history, which will keep guiding its actions through five essential values: Ethics, Efficiency, Innovation, Relations of Trust and Long-Term View. Additionally, RD reinforces its commitment to Sustainability, which is based on three pillars: Taking Care of People's Health, Taking Care of the Planet's Health and Taking Care of the Business' Health.

The RD brand also reflects the transformation that our business has undergone, combining an integrated portfolio of assets focused on Healthcare and Wellness: RD Drugstores (Droga Raia, Drogasil and Farmasil), RD Services (4-Bio and Univers) and RD Brands (Needs, B-Well, Triss and Pluiií).