Jefferies reaffirms its 'buy' recommendation on Ralph Lauren, with a price target raised by 14% to $280, in a note devoted to the 2025 outlook for US fashion players.

Ralph Lauren remains a favorite name for the broker, who points to firm sales and EPS growth, a shift in mix towards direct-to-consumer, and growing adoption by younger consumers.

According to Jefferies, the market may under-appreciate this high-end apparel house as a 'luxury alternative, given lower valuation multiples and better performance in China'.

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