RealDolmen : Arming Yourself for the Battle of the Century

Relationship Material

75% of the people looking for a job form an opinion about the employer as a brand before actually applying. It's often purely a matter of intuition. The candidate must feel a connection and be able to envision themselves as an equal in a longterm relationship. The potential employee must feel secure from the start, that they won't be ignored and that promises will be kept.

In order to establish an attractive employer brand, you need a company culture to relate this to. What does an appealing culture look like? Creating a fun, playful work environment and making engagement a priority will get you far. Let candidates get to know your company by providing digital access to company videos and information, for example. Creating and then projecting a strong company culture is an important weapon in the fierce War for Talent.

Digital Hare vs. Traditional Turtle

One thing fully under your own control as a company is your recruitment process. This, and more specifically its efficiency, has also proved influential. In fact, 65% of Belgian HR managers have lost a valuable candidate at some point due to taking too long to proceed from the initial interview to signing the contract. 'He who hesitates is lost' applies here as elsewhere.

Ideally, you arrange matters so no vital time is wasted. Keeping someone waiting in ignorance only benefits your competitors. Mobile devices have accustomed us to being able to request information on the go at any time. It's crucial to digitally update candidates regularly. This could be information on the next step, such as expectations for an assessment, or constructive feedback on an earlier stage of the process. Moreover, it's best to provide a clear indication of the schedule for your recruitment process. Knowing what they're in for removes a lot of uncertainty. This way, you create a constructive communicative environment, ensuring positive associations with your company as an employer brand.

The Right Tool to Support Your Recruitment Process

MS Dynamics D365 for Talent is the ideal software tool to support you in these processes in the War for Talent. With the module Attract you'll never miss another valuable candidate.

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