Durex, our number one selling sexual wellbeing brand, carried out its largest ever sex survey of the UK's LGBTQ+ community to better understand how it can be an ally and support people to be their true sexual selves.

Almost 5,000 people took part in the survey, which included questions relating to LGBTQ+ experiences of sex education, sexual fulfilment, sexual health, dating and self-acceptance.

It was backed by a digital and social media awareness campaign aimed at the LGBTQ+ community, using the hashtag #MySexMyWay.

The campaign featured partnerships with the publication PinkNews and dating apps HER and Grindr, as well as with LGBTQ+ influencers who shared their own empowering stories on Durex's #MySexMyWay hub.

Durex also partnered with the The Proud Trust to help roll out a new inclusive sexual health toolkit, which trains professionals to empower all young people to explore and express their identity and sexuality.

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Reckitt Benckiser Group plc published this content on 02 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 July 2021 12:47:06 UTC.